Head of Marketing

Job description

Location: New York (availability to travel required)

Team: Marketing

Reporting to: CEO and Co-founder

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in London and Barcelona.

We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

About the role

We’re looking for a hands-on, full-stack Head of Marketing to help shape and drive our next chapter of growth.

This means owning the direct channel pipeline at Abacum:

- Demand Generation

- Product Marketing

- Content

- Allbound Business Development

- Brand Design

This role is for someone who knows how to lead, execute, test, and optimize across the entire pipeline funnel.

The ideal candidate brings experience in business planning platforms and developing multi-channel GTM approaches.

You'll champion a data-driven growth experimentation engine, fostering a culture of testing, learning, and optimizing across acquisition channels.

Success will be measured by ARR generated and Sales Qualified Pipeline.

Additionally, you’ll grow and manage a high-performing growth team in NYC and Barcelona.

You will foster collaboration with partnerships, sales and product teams, ensuring agile execution, operational rigor, and shared accountability.

What You'll Own

- Full accountability for Abacum’s direct pipeline generation execution, partnering closely with Sales, Partnerships and Product to drive Abacum’s efficient growth strategy.

- Build and scale a high-performing Marketing and Allbound function, including KPIs, leading and lagging indicators, team structure and agile processes, all with a clear alignment to ARR goals.

- Run a disciplined, experimentation-driven growth engine with an analytics and ROI mindset.

The goal is to identify the key levers to double down on and to optimize conversion across the funnel to increase ARR with efficiency.

- Enable Partnerships and Sales teams both in the US and EMEA to increase their conversion rates and ultimately ARR - including marketing assets, campaigns, events, initiatives, training and coaching.

- Own brand, content, messaging, and community-building, ensuring fast execution and delivery of campaigns and assets with consistency in tone and excellence.

What You Bring

- 12+ years in marketing, including 4+ years leading teams in high-growth B2B SaaS, ideally at Series B–D stage.

- Proven success in demand generation and pipeline growth, with an obsession with ARR impact and leading high-performing teams based on inputs and metrics.

- Strong ability to combine strategic thinking with hands-on execution, building scalable systems while staying very hands-on and close to the work.

- Strong curiosity and ability to quickly learn and master new markets and personas in detail, becoming a reference across the company for deep knowledge of the problem space, the ICP, and the product.

- Obsessive approach to A/B testing to make lead generation thrive, from strategy, tooling, setting up campaigns to testing tactics (e.g. changing copy and creatives) to better convert.

- Excellent collaboration and communication skills, with a track record of working closely with Sales, Partnerships and Product.

Why Abacum

- Join a category-defining company with strong product-market fit and a world-class team

- Work directly with leadership and influence the strategic direction of the company

- Enjoy autonomy, fast decision cycles, and a collaborative culture

- Help define a new era of planning—empowering finance teams to lead, not just report

Benefits

- Competitive compensation including equity package

- Competitive vacation policy

- 401k match

- Private health insurance and access to Meditopia

- Remote-friendly culture and flexible working hours

- Personal development including language courses

- Fun in-person off-sites and virtual get-togethers

- Relocation support if needed and desired

Our Values

- Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

- Audacious Ambition: We dream big and embrace discomfort.

We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.

- Good People: We are self-reflective and praise diversity of thought.

We don't justify the end with the means and know where to draw the line.

We have fun every day.

- Tough Love: We truly care for everyone in the team and embrace honest feedback and radical transparency as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers