Know ATS Score
CV/Résumé Score
  • Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Head of Programmatic Media & Audience Targeting.
United States Jobs Expertini

Urgent! Head of Programmatic Media & Audience Targeting Job Opening In USA, USA – Now Hiring Mediabistro

Head of Programmatic Media & Audience Targeting



Job description

Head of Programmatic Media & Audience Targeting

About Property Leads

Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals.

We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.

Role Overview

We are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale our programmatic marketing efforts.

You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell.

This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data.

You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team.

If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you.

Key Responsibilities

Channel Strategy & Execution

  • Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
  • Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.
  • Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.

Audience Data & Targeting

  • Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
  • Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
  • Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.

Performance Optimization & Reporting

  • Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
  • Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
  • Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.

Cross-Functional Collaboration

  • Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
  • Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.

What We’re Looking For

  • 5–10+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
  • Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
  • Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
  • Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
  • Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.

Bonus Skills

  • Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.
  • Familiarity with GA4, Looker, or similar BI/analytics tools.
  • Prior experience in lead generation funnels, paid search, or conversion rate optimization.
  • Exposure to real estate, insurance, or home services performance marketing.

Why Join Property Leads?

  • 100% remote
  • High-growth company with major upside and direct impact
  • Results-driven culture—no micromanagement, just ownership
  • Opportunity to build and lead a critical performance function
  • Work with a collaborative, motivated team solving meaningful problems in real estate investing
#J-18808-Ljbffr


Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



Your Complete Job Search Toolkit

✨ Smart • Intelligent • Private • Secure

Start Using Our Tools

Join thousands of professionals who've advanced their careers with our platform

Rate or Report This Job
If you feel this job is inaccurate or spam kindly report to us using below form.
Please Note: This is NOT a job application form.


    Unlock Your Head of Potential: Insight & Career Growth Guide


  • Real-time Head of Jobs Trends in United States, United States (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Head of in United States, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 51943 jobs in United States and 833 jobs in United States. This comprehensive analysis highlights market share and opportunities for professionals in Head of roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

  • Are You Looking for Head of Programmatic Media & Audience Targeting Job?

    Great news! is currently hiring and seeking a Head of Programmatic Media & Audience Targeting to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Mediabistro adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:
    • 1. Independence
    • 2. Loyalty
    • 3. Impartiality
    • 4. Integrity
    • 5. Accountability
    • 6. Respect for human rights
    • 7. Obeying United States laws and regulations
  • What Is the Average Salary Range for Head of Programmatic Media & Audience Targeting Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in United States. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

  • What Are the Key Qualifications for Head of Programmatic Media & Audience Targeting?

    Key qualifications for Head of Programmatic Media & Audience Targeting typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.

  • How Can I Improve My Chances of Getting Hired for Head of Programmatic Media & Audience Targeting?

    To improve your chances of getting hired for Head of Programmatic Media & Audience Targeting, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

  • Interview Tips for Head of Programmatic Media & Audience Targeting Job Success
    Mediabistro interview tips for Head of Programmatic Media & Audience Targeting

    Here are some tips to help you prepare for and ace your job interview:

    Before the Interview:
    • Research: Learn about the Mediabistro's mission, values, products, and the specific job requirements and get further information about
    • Other Openings
    • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
    • Dress Professionally: Choose attire appropriate for the company culture.
    • Prepare Questions: Show your interest by having thoughtful questions for the interviewer.
    • Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.
    During the Interview:
    • Be Punctual: Arrive on time to demonstrate professionalism and respect.
    • Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.
    • Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.
    • Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.
    • Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.
    • Follow Up: Send a thank-you email to the interviewer within 24 hours.
    Additional Tips:
    • Be Yourself: Let your personality shine through while maintaining professionalism.
    • Be Honest: Don't exaggerate your skills or experience.
    • Be Positive: Focus on your strengths and accomplishments.
    • Body Language: Maintain good posture, avoid fidgeting, and make eye contact.
    • Turn Off Phone: Avoid distractions during the interview.
    Final Thought:

    To prepare for your Head of Programmatic Media & Audience Targeting interview at Mediabistro, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Mediabistro's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

  • How to Set Up Job Alerts for Head of Programmatic Media & Audience Targeting Positions

    Setting up job alerts for Head of Programmatic Media & Audience Targeting is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!