Urgent! Head of Programmatic Strategy and Activation Job Opening In Detroit – Now Hiring General Motors
Job Description
The Head of Programmatic Media Strategy and Activation will develop the future vision and strategy for General Motors’ programmatic media approach.
This role will lead a team of programmatic media experts across core GM vehicle brands (Chevrolet, GMC, Buick, and Cadillac) as well as non-vehicle brands (e.g., OnStar).
The selected candidate will lead this team in the development of a programmatic media strategy, budgeting, reporting, optimization, vendor selection, platform operations, definition of consistent processes, and identification of innovation opportunities.
This will be a highly collaborative role, working closely with the broader MediaOne team and agency partners to level up GM’s programmatic media approach across the enterprise.
The candidate will be responsible for the ongoing management and performance of the programmatic media team including presentations of results, recommended coordination across brands and tiers (i.e., national, regional, local), and recommended structure of team.
This candidate will have deep experience with the major programmatic media players and a passion for continuous innovation and improvement.
This is a great opportunity for a strong leader with deep experience in programmatic media to help build iconic brands while getting more consumers interested in our products!
Major Duties and Responsibilities
Develop and execute comprehensive programmatic media strategies aligned with business objectives and reach targets
Lead a team of programmatic media professionals, providing guidance, mentorship, and support to drive upskilled performance and career development
Work closely with GM Programmatic COE to build and execute a holistic enterprise programmatic media approach
Build and maintain excellent relationships and ways of working with cross-functional teams, including other media channels, (e.g. search, social, direct buying) to align programmatic media initiatives with overall business goals
Monitor trends in programmatic media tools, applications, formats, design, and strategy to ensure the company remains at the forefront of industry advancements (particularly with the influence of AI)
Ensure compliance with industry regulations, best practices, search platform capabilities and policies
Oversee the day-to-day planning, management, and implementation of all programmatic media platforms, including emerging platforms
Oversee programmatic media budget management to ensure efficient use of spend and allocation of resources
Accountable for the delivery of key performance indicators (KPIs)
Develop and deliver regular reports and presentations to brand teams and leadership, providing insights into campaign performance, trends, and opportunities for improvement
Manage publisher and vendor relationships with an eye to identifying innovation opportunities
Work with other channel leads and Media Services/Operations to develop search best practices and learning agendas to improve effectiveness
Stay apprised of new technologies and trends and have keen understanding of the programmatic media landscape to incorporate into media driven solutions
Develop strategies that ensure seamless coordination and collaboration of national, regional, and local programmatic media strategies
Provide programmatic media leadership and guidance for global markets
Requirements/Skills and Abilities
10+ years’ experience in digital media, with demonstrated hands-on development and leadership of programmatic media initiatives
Solid understanding of all areas of media with strong familiarity of programmatic media vendors (DV360, TradeDesk, Yahoo, Amazon, etc.) and tactics
Demonstrated ability to own and effectively manage a large media budget across multiple business units
Ability to offer a clear POV and a strong rationale to defend position as GM’s programmatic media SME
Ability to prioritize and tie all programmatic media plans to broader enable success of corporate and brand business plans
Ability to communicate strategy and plans effectively
Ability to form strong relationships with key programmatic media partners to ensure strong plan development and best pricing
A self-starter with the ability to think strategically
Experience working with or for media agencies, in-house team experience preferred
Excellence in PowerPoint and Excel
Excellent communication, presentation, co-ordination and project management skills
Analytical skills
Ability to multi-task across many initiatives at one time
Bachelor's degree
This position requires the ability to legally operate a motor vehicle on a regular basis.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Compensation:
The expected base compensation for this role is: ($175,500-$268,800).
Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-MO1
GM does not provide immigration-related sponsorship for this role.About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.
Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.
Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.
To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities.
If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 800-865-7580.
In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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Great news! General Motors is currently hiring and seeking a Head of Programmatic Strategy and Activation to join their team. Feel free to download the job details.
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