Informatics, Inc. is hiring: Marketing Director in Cedar Rapids

Job description

At Informatics, we live our purpose and deliver results as a premier agency through our core values.

Every single team member is responsible to live and model our core values of People First, Wow Our Clients, Improve and Innovate, Nurture the Business, and Give Back that we have clearly defined.

We use our values as a guidepost for all business decisions, balance the importance of all five values and understand that these are the foundation of our success.

As a business that is built on relationships, we believe our values are our differentiator.
As a leader within our company, the Marketing Director is critical to our long-term success.

This person will be responsible for developing and inspiring members of the Marketing Team and delivering excellent results for clients.

They will work directly with clients to gather requirements, learn their business, understand their challenges, and facilitate the team to develop a marketing strategy that achieves client goals.

This role also oversees and executes the company’s internal marketing strategy to drive leads and support revenue growth.
Additionally, this role plays a key part in supporting the Business Growth Team with estimate development to ensure accurate scoping and alignment between marketing deliverables and client needs.

This person will be expected to continuously identify opportunities to evolve our strategies, improve efficiency, and explore tools like AI to enhance team performance, effectiveness, and profitability.
Key Responsibilities Leads, manages, and creates accountability on the Marketing Team.
Establishes timelines for projects and ensures deadlines are met.
Creates strategies and plans for client projects and assigns deliverables to team members.
Directs and implements the organization’s advertising and promotional activities.
Analyzes target market information to identify and recommend effective marketing approaches for clients and the company.
Identifies opportunities to increase efficiency and profitability through process improvement, team workflows, and strategic use of tools such as AI; ensures the agency remains effective, efficient, and evolving in its approach.
Maintains knowledge of emerging products and services relevant to our industry.
Collaborates with the Business Growth Team to support sales strategies.
Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
Collaborates with the Media Team to create and produce media projects for clients and the company.
Executes the Informatics strategic brand vision, translating it into actionable marketing initiatives that drive results.
Leads the team in developing and expanding client and company presences across social media, email, digital advertising, and other channels.
Holds the team accountable for execution and performance, using data-driven insights to revise efforts and ensure marketing activities contribute meaningfully to business objectives.
Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
Maintains current knowledge of trends and developments in marketing.
Performs other related duties as assigned.
Required Skills & Abilities Excellent leadership and management abilities
Strong business acumen and ability to understand different businesses and industries
Strong written and verbal communication skills
Thorough understanding of market developments
Thorough understanding of marketing strategies and practices
Excellent interpersonal and customer service skills
Excellent organizational skills and attention to detail
Strong analytical and problem-solving skills
Proficient in Microsoft Office Suite or similar software
Ability to identify process improvements and implement operational efficiencies that support profitability and team productivity
Strategic mindset with a commitment to continuously evolving internal practices
Familiarity with emerging technologies and how to leverage them to optimize marketing operations
Education and Experience Bachelor's degree in Marketing, Business Administration, Communications or related field or equivalent experience required
Minimum of five years of digital marketing experience required
Previous leadership experience required
Previous experience in strategic planning required
Application Process If you have what it takes and would like to be part of our expanding marketing and web agency, we'd like to hear from you.

We offer excellent benefits including a competitive salary, health and dental insurance, life insurance, a team-oriented, casual, hybrid work environment, great Downtown Cedar Rapids location, a new modern/urban office and more.
Salary range is commensurate with experience.
Informatics is an equal opportunity employer.

We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law.
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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers