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The Web Content Specialist, under the direction of the Manager of Web Content, creates, reviews, edits, and assists in producing web content that supports and increases efforts to fulfill the mission of the Office of Marketing and Communications and the university.
Projects also include developing, deploying, and analyzing web-based marketing solutions for the university and campus partners.
East Texas A&M University is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success.
With over 140+ degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education.
Assists Manager of Web Content in carrying out the web content strategy, upholds East Texas A&M’s brand guidelines for web writing, edits, publishes, and maintains WordPress webpages for accuracy and adherence to brand guidelines, communicates directly with stakeholders to develop, update and revise content, educates stakeholders on the website maintenance process and brand guidelines, writes effective calls-to-action to convert visitors, writes effective SEO content for blogs, websites and social media accounts, reviews and revises content, identifies powerful keywords to drive the most valuable traffic, analyzes keywords and SEO techniques used by competitors, compiles and presents SEO guidelines, develops link-building strategies, researches and reports on best practices for web publications, and fosters relationships with campus partners and key persons to create relevant and accurate marketing collateral.
ETAMU is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.