Insticator is hiring: Digital Media Manager in New York

Job description

About the COOL company

At the COOL company, we believe in creating a win-win environment where everyone benefits.

We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts.

Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.



Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.



Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.

Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.



Our Core Values

At the COOL company, we believe in being C.O.O.L.:

Creative - we look to find solutions that others can't and new ways of doing things that are smarter, faster, better and more efficient.



Open-minded - we're always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.



Optimistic - The glass is always half full :) as a growing tech startup we're always faced with new challenges, we overcome them because we see them as opportunities.



Leaders - We look for drivers, people who like to set the pace of the organization, who don't simply go with the flow, you're setting a fast impact pace and holding others to it.

We look for speed, impact, and setting the industry benchmark.



We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success.

Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives.

That's the attitude we bring to work with us every day, and it's what we expect from everyone who works here.



That's just part of the values that drive us to greatness.

We also believe in this trio of truths that inform every decision we make and everything we do:

• Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role.
  
  We encourage iteration where necessary so that you can drive massive impact.
  
  
• 100% Viewability: the COOL company is passionate about open feedback at all levels of the company.
  
  This allows us to fail fast, create in real-time, and build an open company culture.
  
  
• Be Defiantly Great: We're defiant, and that's in our blood.
  
  Challenging the status quo is a central part of who we are.
  
  We're capable of much more than what others deem impossible.
  
  

About the Role

We are seeking a Digital Media Manager with 3-5 years of hands-on experience in planning, executing, and optimizing Paid Search, Paid Social, and Programmatic media campaigns.

This role requires both strategic thinking and tactical execution, with a strong focus on performance, measurement, and continuous improvement.

This role will also be an expert resource for our key clients, providing updates and recommendations for improving performance and delivering on client goals.



Key Responsibilities

• Campaign Management & Optimization
  • Develop, launch, and manage cross-channel campaigns across Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (CTV, OLV, Display, Native, etc.)
  • Optimize campaigns daily to achieve KPIs including ROAS, CPA, CTR, conversion rate, and reach.
    
    
  • Implement A/B tests for ad creatives, bidding strategies, and audience targeting.
    
    
• Strategy & Planning
  • Translate client/business objectives into actionable media strategies.
    
    
  • Forecast budgets, impressions, and performance outcomes.
    
    
  • Identify audience insights and recommend targeting strategies.
    
    
• Reporting & Analytics
  • Build and deliver regular performance reports with actionable insights.
    
    
  • Conduct post-campaign analysis to evaluate effectiveness and inform future planning.
    
    
  • Collaborate with analytics teams on attribution modeling and measurement frameworks.
    
    
• Collaboration & Communication
  • Daily communication with clients via email and/or messenger tools
  • Provide platform expertise and educate internal and client stakeholders on emerging media trends.
    
    
  • Stay current with industry developments and recommend innovative tactics.
    
    

Required Skills & Qualifications

• 3-5 years of hands-on campaign management experience in Paid Search, Paid Social, and Programmatic.
  
  
• Proven track record of managing budgets, optimizing campaigns, and driving measurable business results that consistently meet or exceed client goals
• Strong verbal and written communication skills, with ability to provide credible expertise and strategic recommendations to clients
• Proficiency in Google Ads, Meta Ads, and at least one DSP
  • Experience with AdForm, StackAdapt, Amazon, or Criteo DSPs is a plus
• Strong analytical skills with proficiency in Excel/Google Sheets; experience with Looker's data visualization tool is a plus.
  
  
• Knowledge of media attribution models and multi-channel performance measurement.
  
  
• Excellent communication, organizational, and project management skills.
  
  

Preferred Qualifications

• Experience with tag management, pixels, and event tracking (Google Tag Manager, Floodlight, etc.).
  
  
• Familiarity with SEO, eCommerce, and CRM data integrations.
  
  
• Google Ads and/or Meta Blueprint certification.
  
  

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture

Benefits

• Competitive Salary
• Health, Dental and Vision Insurance
• Annual Performance Bonus
• Paid Time Off
• Company Holidays
• Flexible work schedule
• 401k

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers