Kenvue is hiring: Senior Manager, Creative Strategy in Summit

Overview

What We Do
At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we’re the house of iconic brands including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID.

Science is our passion; care is our talent.

Who We Are: Our global team is ~22,000 people with a culture where every voice matters and every contribution is appreciated.

We are passionate about insights, innovation and delivering the best products to our customers.

Joining Kenvue means having the power to impact millions of people daily.

We put people first, care fiercely, earn trust with science and solve with courage.

For more information, click here.

Role

Role Title: Senior Manager, Creative Strategy
Reports To: Head of Marketing Excellence
Location: North America, United States, New Jersey, Summit
Work Location: Hybrid

What You Will Do

Kenvue is seeking a strategic, modern, and creative Senior Manager, Creative Strategy to elevate the quality, relevance, and effectiveness of creative across our global brand portfolio.

This role sits within the Marketing Excellence team and serves as a subject matter expert and strategic enabler – equipping brand teams and agency partners with the tools, guidance and standards needed to create breakthrough brand-building content across channels.

The Sr. Manager, Creative Strategy is the go-to expert on what effective creative looks like at Kenvue and how to achieve it.

They bring deep knowledge of channel best practices, creative effectiveness, and serve as a coach, consultant and codifier for creative excellence across paid, owned, earned platforms and healthcare professional (HCP) / influencer marketing practices.

They will work with brand teams to develop comprehensive creative strategies aligned with business goals and codify learnings for continuous improvement.

This person champions AI and other emerging marketing technologies that can enhance creative strategy and execution, helping teams explore new ways to improve creative effectiveness.

The successful candidate will demonstrate a passion for storytelling and be an influential, collaborative leader with thought leadership in areas such as brand equity, influencer marketing, ecommerce, SEO and digital shelf, and HCP content.

Key Responsibilities

• Provide guidance on creative strategies that align with business goals and market trends.
• Collaborate with brand teams to translate business needs, challenges, and insights into actionable creative strategies.
• Codify Kenvue’s standards for creative excellence; embed models and frameworks to drive global consistency and clear message hierarchies.
• Develop tools, briefs, learning agendas, and test & learn initiatives that support creative effectiveness.
• Stay abreast of content and platform trends and emerging technologies, translating insights into actionable guidance for teams.
• Collaborate with cross-functional partners in Media, Insights, Brand, Production to ensure alignment between consumer understanding, brand strategy and creative strategy.
• Contribute to brand building and integrated communications planning guidance.
• Participate in creative review processes to elevate work.
• Help build a community of practice for creative excellence across Kenvue’s marketing organization.
• Define and implement creative effectiveness scoring and evaluation processes and tools to improve measurable performance and accountability.
• Reinforce a creative taxonomy to ensure content is organized, measurable, and easily searchable.

Required Qualifications

• A minimum of a Bachelor’s degree or equivalent in Marketing, Communications, or related field.
• A minimum of 8+ years of experience in a creative strategy and/or creative planning role.
• Deep knowledge of creative excellence across channels and formats (e.g., social, digital video, display, influencer, web, CRM, retail media).
• Strong understanding of the content ecosystem and how brands, agencies, production partners, creators, publishers, influencers and stores integrate for creative excellence.
• Ability to connect creative excellence with marketing effectiveness, ensuring content drives business outcomes.
• Demonstrated familiarity with AI tools and platforms.
• Passion for clear storytelling, message hierarchy, consumer experience mapping, and trends in addressable creative and influencer marketing.
• Experience with coaching, simplification, and capability building.
• Excellent communication and collaboration skills, capable of influencing without direct authority.

Desired Qualifications

• Creative agency experience.
• Exposure to brand-building frameworks and growth principles (e.g., Ehrenberg-Bass, Binet & Field).
• Willingness to be an individual contributor in an agile, hands-on capacity to partner with marketers who lead content development.
• Ability to manage complexity, ambiguity and evolving processes.
• Experience collaborating with global and local brand teams in matrixed organizations is a plus.
• Experience in consumer healthcare, beauty, or CPG categories is a plus.

What’s In It For You

Annual base salary for new hires in this position ranges: $152,150.00 - $214,800.00.

This takes into account location, skills, experience, education level, and other job-related factors.

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More
• Learning & Development Opportunities
• Kenvuer Impact Networks
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits.
  
  Your Talent Access Partner will share more about total rewards and salary ranges during the recruitment process.

Kenvue is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Personal Care Product Manufacturing

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