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Urgent! Lead Generation Associate Job Opening In New York – Now Hiring WTW

Lead Generation Associate



Job description

As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients.

Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads.

This role sits within WTW’s cross-segment Global Sales Operations team and specifically supports the North America H&B business.

This is a rare opportunity to explore a career in sales operations at WTW.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.


The Role


As a Lead Generation Associate, you will play a crucial role in bridging H&B North America’s Sales Operations with individual Market/Regional Sales leaders.

Responsibilities include:


Identify, Qualify and Develop Leads:

  • Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
  • Leverage data and toolsto help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
  • Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.

  • Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.
  • Inbound Lead Strategy and Optimization:

  • Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
  • Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
  • Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
  • CRM Management and Optimization:

  • Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
  • Maintain CRM data accuracy and integrity.

    Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
  • Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

  • Required Skill Profession

    Top Executives



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