- Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Lead Global Account Based Marketing.
Urgent! Lead - Global Account Based Marketing Job Opening In San Mateo – Now Hiring Freshworks
Job Description
We are seeking a data-driven, strategic, and highly accountable ABM Marketing Lead to lead and scale our account-based marketing efforts across the Freshworks portfolio.
As the global ABM Digital Lead, you’ll play a pivotal role within the Demand Generation Marketing team to strategize and execute Account Based Marketing (ABM) for Freshworks’s sales pipeline focused on high value accounts.
This role develops and executes high performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy.
Reporting to the Director, Digital Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue.
You will be responsible for accelerating business growth by building personalized marketing campaigns in close partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Revenue Ops, Campaigns, Brand, other Marketing functions.
Primary Job Responsibilities:
Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals
Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)
Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements
Partner closely with Creative, Content, Sales, and Customer Success teams, and external agencies, to create messaging, assets, and playbooks tailored to key accounts
Maintain and refine account and contact databases to ensure precise targeting across campaigns; deeply collaborate with Operations to support data hygiene and reporting
Manage external vendors and partners to deliver campaign components on time and on budget
Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes
Work across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-making
Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities
Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.
Support the vision and values of the company through role modeling and encouraging desired behaviors
Bachelor’s degree
5+ years of digital marketing experience, paid media, demand generation, or ABM
Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)
Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations
Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals
Comfort managing vendor relationships and coordinating external partners to achieve program goals
Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset
Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment
Copywriting and editing skills preferred
Travel 5% of the time to support key internal and external activities
The annual base salary range for this position is $116,400 - $167,325 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.
Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
Fresh vision.
Real impact.
Come build it with us.
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
✨ Smart • Intelligent • Private • Secure
Practice for Any Interview Q&A (AI Enabled)
Predict interview Q&A (AI Supported)
Mock interview trainer (AI Supported)
Ace behavioral interviews (AI Powered)
Record interview questions (Confidential)
Master your interviews
Track your answers (Confidential)
Schedule your applications (Confidential)
Create perfect cover letters (AI Supported)
Analyze your resume (NLP Supported)
ATS compatibility check (AI Supported)
Optimize your applications (AI Supported)
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
European Union Recommended
Institution Recommended
Institution Recommended
Researcher Recommended
IT Savvy Recommended
Trades Recommended
O*NET Supported
Artist Recommended
Researchers Recommended
Create your account
Access your account
Create your professional profile
Preview your profile
Your saved opportunities
Reviews you've given
Companies you follow
Discover employers
O*NET Supported
Common questions answered
Help for job seekers
How matching works
Customized job suggestions
Fast application process
Manage alert settings
Understanding alerts
How we match resumes
Professional branding guide
Increase your visibility
Get verified status
Learn about our AI
How ATS ranks you
AI-powered matching
Join thousands of professionals who've advanced their careers with our platform
Unlock Your Lead Global Potential: Insight & Career Growth Guide
Real-time Lead Global Jobs Trends in San Mateo, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Lead Global in San Mateo, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 95325 jobs in United States and 2838 jobs in San Mateo. This comprehensive analysis highlights market share and opportunities for professionals in Lead Global roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Freshworks is currently hiring and seeking a Lead Global Account Based Marketing to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Lead Global Account Based Marketing Jobs San Mateo.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Freshworks adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Lead Global Account Based Marketing Jobs United States varies, but the pay scale is rated "Standard" in San Mateo. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Lead Global Account Based Marketing typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Lead Global Account Based Marketing, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Lead Global Account Based Marketing interview at Freshworks, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Freshworks's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
Setting up job alerts for Lead Global Account Based Marketing is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!