Manager, Analytics

Job description

**Company description**

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines.

Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.

As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business.

Every investment we make has an ROI mindset—not just for our clients, but for our agency at large.

We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

**Overview**

**What does Zenith Analytics do?**
Working closely with both the Business Planning and Activation teams, Analytics designs the data
strategy to tie our clients’ marketing to real-world business goals.

We then mine that data to optimize
campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if
they’re talking to the people they want, and if they’re doing it the right way.

**What does a successful Manager look like?**
We’re don’t all look the same, and we don’t expect you to, either.

But successful members of our team
generally have a passion for emerging tech and media, bring a data-driven approach to decision-making,
have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always
hungry to learn more.

Among Manager candidates, we generally look for prior experience in media analytics, especially digital
media.

You should already be used to representing your team to external clients, since Managers are
often leading analytics discussions.

We hope you’re a numbers whiz and know how to bring data to life
through a compelling story.

We’re also hoping you have at least a year’s worth of experience managing
junior-level staff members and have at least three years of prior professional experience.

**Responsibilities**

**What does a Paid Social Analytics Manager do day-to-day?**
The Paid Social Analytics Manager will work closely with the Paid Social media planning and buying team
to report on Paid Social media performance.

They will pull media performance data (e.g., impressions,
spend, clicks, video views, etc.) from Social platforms.

They will mine the data to identify what is
working, what is not working, and why.

Work with the Paid Social team to develop insights and
recommendations to optimize the media.

Develop client friendly reports and present those reports to
clients.

In addition, the Paid Social Analytics Manager will manage brand lift studies across multiple
Social partners including setting up tests, monitoring tests, and collecting results.

They will incorporate
results into their insights and recommendations.

**Qualifications**

**Requirements:**
● Minimum 3+ years of relevant experience
● Minimum 1 year of experience of presenting to clients
● Proficiency in Microsoft Office (PPT, Excel, Word); Expert in complex Excel formulas
● Robust experience pulling and working with data from one major third party ad server (e.g., Google Campaign Manager) or social platform (e.g., Meta)
● Knowledge of at least one online advertising media channels: Display Banners, Video, Programmatic, and Paid Social
● Strong critical thinking skills – able to perform client-critical analysis with limited oversight
● Ability to communicate complex ideas to both external and internal clients
● Demonstrate strong project management skills
● Bachelor’s Degree in a related field

**Desired Experience:**
● Preferred 4 - 6 years of relevant experience, agency experience is a plus
● Master’s Degree in a quantitative field and/or relevant coursework
● Experience in Paid Social media
● Experience with brand lift research partners like Millward Brown, Nielsen, and comScore
● Experience with relational databases (SQL Server, MS Access, Oracle)
● Experience with ad verification tools like Integral Ad Science and MOAT
● Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)

**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $87,0200 - $137,195 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 12/15/2025.

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Required Skill Profession

Other General