Manager Audience Data Analysis & Insights (WSJ Opinion)

Job description

**About the Team:**

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis.

The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video.

Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health.

It holds 38 Pulitzer Prizes for outstanding journalism.

The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).



United under the banner free markets, free people, The Wall Street Journal Opinion section has long served as a forum for intelligent, values-driven commentary.

While we aim to persuade, every word we publish is the product of rigorous reporting, research, and debate.

And though we uphold the same standards, we operate with complete independence from the newsroom.



**About the Role:**

As Manager - Audience Data Analyst for the Wall Street Journal’s Opinion section, you will deliver the critical digital insights and visualizations that help guide audience growth strategy.

You will create new dashboards and metrics that support audience segmentation projects.

You will also provide daily research support, analyze historical and planned articles, and collaborate with other teams to develop audience insights.

You will also work with the Programming & News Insights teams who are using data science and predictive modeling to help us better engage with our audiences.

You will manage a direct report.

This is a hybrid role based in New York City and you will report to the Managing Editor, Opinion.



**You Will:**



+ Lead WSJ Opinion's data analysis strategy and manage a data analyst

+ Learn about our audience and deliver insights into tangible product and strategy recommendations

+ Analyze data from new platforms to inform better business decisions and our platform strategy (e.g., Snap, YouTube, Instagram)

+ Make decisions that drive product strategy based upon an analysis of readership and subscriber feedback

+ Assist the Managing Editor with business cases for traffic growth initiatives, such as social media posting cadence on main handles and product enhancements

+ Serve as the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering in order to advance implementation strategic initiatives and projects



**You Have:**



+ 3+ Years’ data analytics experience including modeling complex data transformations

+ Experience delivering business insights to senior executive audiences

+ Ability to distill technical information to non-technical audiences

+ Advanced SQL proficiency (this will be assessed via technical assessment and interview)

+ Experience converting raw data into visual insights to help support content decisions

+ Cloud-based data warehouse experience (i.e. BigQuery)

+ Experience creating data models and pipelines

+ Familiarity with product, A/B, statistical, and significance tests

+ Created project strategy plans that identify tasks, milestones, and deliverables

+ Experience with Tableau or Looker

+ Experience with digital web analytics tools such as Omniture, Google Analytics, Parse.ly, or Chartbeat

+ Knowledge of Python or R (preferred)

+ Bachelor's Degree -OR- Equivalent Work Experience



**Our Benefits**



+ Comprehensive Healthcare Plans

+ Paid Time Off

+ Retirement Plans

+ Comprehensive Insurance Plans

+ Lifestyle programs & Wellness Resources

+ Education Benefits

+ Family Care Benefits & Caregiving Support

+ Commuter Transit Program

+ Subscription Discounts

+ Employee Referral Program

+ Learn more about all our US benefits



#LI-Hybrid



Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

EEO/Disabled/Vets.

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If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com.

Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need.

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Business Area: Dow Jones - Editorial



Job Category: Editorial/Journalism



Union Status:



Non-Union role

Pay Range: $85,000 - $105,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.

Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities.

Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.



This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead.

More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.



Req ID: 46824

Required Skill Profession

Other General