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Manager, Digital Content Job at AAA Mountain West Group in Walnut Creek Job Opening In Walnut Creek – Now Hiring Mediabistro


Job description

Overview Join to apply for the Manager, Digital Content role at AAA Mountain West Group .
This role is a hybrid role that requires 3 days a week in the Walnut Creek Office.
At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks.

We believe everything you do outside of work adds to who you are at work.
Responsibilities / Job Duties Provide leadership and content direction across digital channels including SEO, social, community/influencer development, and web
Develop and implement a content strategy that is aligned with AAA MWG’s brand and business objectives
Develop and execute a short video and influencer strategy that delivers organic content to further consideration of our products
Collaborate cross-functionally to develop and deliver content for the various lines of business
Create and manage high-quality, engaging content for all digital platforms including website and social media
Oversee the content production process, including ideations, creation, review, and publishing
Develop and maintain the content calendar ensuring timely schedules and production timelines
Optimize content for relevance and brand voice.

Maintain a strong understanding of SEO best practices and incorporate them into content creation and optimization
Manage the content budget, including vendor relationships and freelancers
Manage a team of hands-on digital marketing specialists, vendors, and external resources to help support digital content efforts
Knowledge / Skills / Abilities A passion for storytelling combined with an understanding of digital media
Strong writing and editing skills with an eye for detail and creativity
Excellent project management and organizational abilities
Exceptional verbal and written communication skills
Ability to conduct online marketing, digital design, website management, and paid marketing in a fast-paced environment
Ability and willingness to help the team execute work
Strong expertise in SEO and digital marketing
Technical expertise with SFMC, SEM Rush and Content Management Systems (CMS)
Knowledge of either the retail marketing environment or AAA’s core products (AAA Insurance or AAA Membership)
Passion for brand building, marketing, and communications, with proven ability to get the best results and creativity out of teams
Strong understanding of digital marketing, brand management, and product marketing
Excellent project management and organizational abilities
Strong writing and editing skills with an eye for detail and creativity
Education, Competencies, Certifications / Licenses Bachelor’s degree in Marketing, Communications, or related field
3 to 5 years leading Digital Marketing or Brand/digital content creation
MBA or Master’s degree (preferred)
Compensation & Benefits Compensation range: Min: $149,109.00 – Mid: $166,315.00 – Max: $183,518.00
Great Pay – opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
Benefits – Medical, Dental, Vision, wellness program and more
Paid Holidays
Paid Time Off – accrued monthly with additional annual hours for volunteer activities
Collaborative Environment – AAA values your contribution to providing exceptional service
Free AAA Classic Membership
AAA Product Discounts
Tution Reimbursement Program
Additional information: Referrals increase your chances of interviewing at AAA Mountain West Group by 2x
Inferred from the description for this job: 401(k), Vision insurance, Medical insurance, Tuition assistance
#J-18808-Ljbffr

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


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