At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences.
Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections.
We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments.
We are seeking a highly experienced and strategic Manager, External Communications & Public Relations to join our dynamic team.
The Manager, External Communications & Public Relations, plays a pivotal role in shaping and maintaining Build-A-Bear's positive public image.
This leader serves as a bridge between Build-A-Bear and the outside world.
The true strategic impact of this role lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align seamlessly with Build-A-Bear's overarching goals and vision.
Responsibilities:
- Support the C-suite by managing the organization's public image, reputation, and internal and external communications
- Help build and support the brand
- Manage media relations and vet opportunities
- Craft press materials
- Develop media backgrounders for interview prep
- Oversee crisis communication
- Assist with Media and PR tools
- Support outreach to relevant and high caliber targets based on type of product/news and/or timing of launch/announcement
- Support pitch ideas
- Collaborate with key stakeholders to identify and activate influencer campaigns
- Support agency partners
- Manage all aspects of paid placements within affiliate program
Required Qualifications:
- Bachelor's degree in Communications, PR, English, Journalism
- 5- 7 years in a related field
- Proficiency with Microsoft Office
- Proficiency in social media, digital communication tools, and analytics
- Proficient with corporate and journalistic style writing proofreading
Preferred Qualifications:
- MBA or Master's Degree in related field
- Project Management
- Accredited in Public Relations (APR)
Behavioral Traits for Success:
- Natural relationship builder
- Has a how can I help?
attitude - Comfortable working within established guidelines
- A persuasive communication style
- Able to work at a faster than average pace
- Strong commitment to tasks being completed correctly and on time
- Thrives in a fast-paced and results-oriented environment
Working Environment:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located St. Louis, MO
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
- Decision-making, judgment, and execution
- Deadlines, Accuracy, and Quality
- Visibility of key executives
- One Voice messaging across all public-facing channels
- Expertise in managing reactive communications with precision and tact
- Paid partnership impact
- Skilled in representing Build-A-Bear positively and professionally across all interactions
- Quality of interviews
- Ability to leverage data
- Impact of influencers and influencing campaigns
- Social media engagement
- Quality presentations and reports that are engaging and offer actionable insight
- Ability to foster team collaboration, communication, and performance
- Stakeholder Feedback