Manager, Paid Search Media

Job description

**Company description**

With a history that dates back over 80 years, Starcom is a global communications planning and media leader.

We are an agency still grounded in our founding principle that people are at center of all we do.

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

**Overview**

We’re seeking a meticulous Paid Search Manager to lead the day-to-day execution and optimization of paid search campaigns for a top tier healthcare insurance company.

This individual has to be passionate about performance marketing, data-driven analytics and optimization and delivering highly-measurable business outcomes.

**Responsibilities**

+ Working directly with search directors, you will own the day-to-day execution, optimization and reporting of paid search campaigns across Google Ads and Microsoft Advertising
+ Develop and implement keyword builds, ad copy development, bid management, audience and AI optimization strategies under the performance-oriented guidance of the search directors
+ Daily monitoring of campaign performance and proactively identify opportunities for optimizationEvaluate performance using data provided by Data and Analytics team to deliver insights and recommendations that are aligned to the clients’ goals
+ Ensure compliance with healthcare advertising regulations and client-specific guidelines on all assets and deliverables
+ Maintain accuracy of budget and pacing daily
+ Work with search directors to prepare reports and client presentations as needed
+ Remain up to date on industry transformation trends, platform updates and emerging technologies

**Qualifications**

+ Minimum 3 years of hands-on experience managing paid search campaigns, preferably in an agency or healthcare-oriented environment
+ High proficiency in:
+ Platforms: Google Ads, Microsoft Advertising
+ Performance Tools: SA360, GA4, Adobe Analytics
+ Excellent communication and project management skills
+ Ability to thrive in a fast pace, matrix management environment

**Additional information**

Starcom is an Equal Opportunity Employer.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $73,910 - $106,260 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 12/01/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.

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Required Skill Profession

Other General