Manager, Public Relations Job at Athleta in San Francisco

Job description

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls.

Inspiration.

Collaboration.

Connection.

Inclusivity.

It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp.

Ready to make a move?

Join us.

Because we know that alone we’re strong, but together we’re unstoppable.
About the Role
In this role, you will play a key role in supporting public relations efforts in an energizing, fast-paced environment.

You will be an ambassador for the brand, helping to drive press and brand awareness across key media channels.

You will be instrumental in the development and execution of impactful PR campaigns and support efforts to secure editorial coverage.

Ideal candidates are highly organized, proactive communicators with strong writing skills and a passion for storytelling, culture, and community.
What You'll Do
Support the planning and execution of PR initiatives, including fashion and brand media outreach (national and regional), product launches, customer events, and brand moments
Draft and edit written materials such as press releases, talking points, Q&As, and briefing docs to help shape consistent messaging and brand voice
Build and maintain relationships with editors, influencers, and key social contacts; manage product send-outs, appointments, and outreach follow-up
Liaise with NYC-based PR agency for all editorial requests and administrative tasks
Drive coordination of brand and media events, helping manage logistics, vendor communication, and on-site execution
Collaborate cross-functionally with marketing, creative, social, and brand teams to ensure integrated communications
Help monitor and track media coverage, compile reporting, and analyze campaign performance
Weekly product orders for all editorial, gifting, internal, and external requests
Who You Are
3-5 years of relevant experience, ideally in fashion, retail, or consumer lifestyle sectors
Exceptional verbal and written communication skills
Detail-oriented and highly organized, with the ability to juggle multiple projects and timelines
Collaborative and enthusiastic, with a can-do attitude and a proactive approach to problem-solving
Strong understanding of media landscape and influencer space
Curious, culturally engaged, and passionate about storytelling at the intersection of brand, fashion, wellness, and community
Understanding of how brand engagement fits into the larger picture of marketing at Gap Inc.
Benefits at Athleta
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
Gap Inc.

is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination.

We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.

In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.

We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Public Relations
Industries Retail, Apparel & Fashion, and Public Relations and Communications Services
Referrals increase your chances of interviewing at Athleta by 2x
Inferred from the description for this job 401(k)
Vision insurance
Medical insurance
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In Summary: Ideal candidates are highly organized, proactive communicators with strong writing skills and a passion for storytelling, culture, and community .

You will be instrumental in the development and execution of impactful PR campaigns and support efforts to secure editorial coverage .

The Public Relations Manager will be an ambassador for the brand, helping to drive brand awareness across key media channels .
En Español: Durante los últimos 25 años, nos hemos comprometido a nosotros mismos y a nuestra marca con un solo objetivo: empoderar a todas las mujeres y niñas.

Inspiración.

Colaboración.

Conexión.

Inclusividad.

Es lo que mejor hacemos, y estamos en la búsqueda de personas que comparten nuestra pasión por llevar un estilo de vida activo, crecer personal y profesionalmente, y crear productos y experiencias que cambian el juego.

Utilizamos el negocio como una fuerza para el bien poniendo a la gente y al planeta allí mismo con ganancia, razón por la cual Athleta es una B Corp certificada.

¿Listo para hacer un movimiento?

Lo que harás Apoyar la planificación y ejecución de iniciativas de relaciones públicas, incluidas las redes sociales (nacionales y regionales), los lanzamientos de productos, eventos con clientes y momentos de marca Diseñar y editar materiales escritos como comunicados de prensa, puntos de discusión, preguntas y respuestas y documentos informativos para ayudar a dar forma a mensajería coherente y voz de marca Construir y mantener relaciones con editores, influencers y contactos sociales clave; gestionar envíos de productos y citas y seguimiento de divulgación Enlace con la agencia PR de Nueva York para todas las solicitudes redactuales y tareas administrativas Coordinar eventos de marca y medios de comunicación, ayudando a manejar logística, comunicación entre proveedores y ejecución en el sitio Colaborar cross-funcionalmente con equipos de marketing creativo, social y de marcas para garantizar una cobertura mediática altamente integrada, recopilar informes de campañas de mercadotecnia, analizar e intersepticular el rendimiento de todos los sectores de comunicaciones electrónicas.

Beneficios en Athleta Merchandise descuento para nuestras marcas: 50% de descuento en las mercancías a precios regulares en Old Navy, Gap, Banana Republic y Athleta, y 30% en Outlet para todos los empleados.

Uno de los planes de tiempo libre pagado más competitivos de la industria.* Los empleados pueden tardar hasta cinco horas al reloj cada mes en ofrecerse como voluntarios en una organización benéfica de su elección.* Plan 401 ((k) extenso con plan de compañía que coincide con contribuciones de hasta cuatro por ciento del salario básico de un empleado.* Plan de compra de acciones de empleados * Médicos, dentales, mejor visión y seguro de vida.

Nivel de la antigüedad nivel de la tercera edad Tipo de empleo Tipo de trabajo función laboral a tiempo completo Función de los trabajos Relaciones públicas Industrias minoristas, vestimenta y moda, y relaciones públicas y servicios de comunicaciones Las referencias aumentan sus posibilidades de entrevistarse en Athleta por 2 veces Inferido desde la descripción para este puesto 401(k) Seguro de visión Seguros médicos Obtenga notificación sobre nuevos puestos de trabajo como Gerente de Relaciones Públicas en San Francisco, CA.

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers