Manager Sr, Public Relations Job at Carnival Corporation & plc in Miami

The Sr Manager, Public Relations, is responsible for leading and managing public relations and communications functions for the company, including developing, planning and executing PR strategies and programs for fleet enhancements, new ship and destination launches, and new product announcements as well as other company news.

This role serves as the frontline media spokesperson, manages crisis response in coordination with the Chief Communications Officer and senior leadership, and leads a three-person PR team responsible for developing the editorial calendar, managing media strategy, pitching stories, handling media inquiries, and acting as Carnival spokesperson.

The position also coordinates events, contributes to the Current, and leads the on-call media duty team.

The role manages three external PR agencies and an extended staff of up to eight individuals, with an annual agency budget of up to $750,000.

It also manages Carnival’s Brand Ambassador to align responses with Carnival positions and uses guest comments and trends to manage incidents effectively.

Special projects as assigned.

Track budget, devise ROI metrics and oversee coverage reports and highlight videos as appropriate.

Essential Functions:

• Developing, planning and executing PR strategies and programs for fleet enhancements, new ship and destination launches, and new product announcements as well as other company news.




• Managing the PR team responsible for responding to media inquiries, crisis/incident response and acting as company spokesperson; managing external agency resources and spend; managing Carnival newsroom and on-call media duty to include 24/7 evening/weekend rotation.




• Writes press releases, news blogs, talking points, backgrounders, articles and press kit materials, as well as produces videos or podcasts.




• Leads and participates in crisis response, event development, planning and execution for media aspects of events, coordination of media at events, and may represent the company at media events, some high profile.




• Supports Operations team to handle situations on board to minimize negative media coverage, including media training for guest-facing departments and other situations as needed.




• Assists the Sr. Director and Chief Communications Officer as necessary; special projects as assigned.




• Tracking budget, ROI metrics and coverage reports/video highlight reels.




• Performs other duties as assigned.

Qualifications:

• Bachelor’s degree required




• Master’s degree a plus




• Preferred 10+ years of experience in public relations, communications and/or media relations with a focus on working with the media, preferably within customer-facing or service-related industries.




• PR agency experience preferred.

Knowledge, Skills, and Abilities:

• Must display confidence before executives and external stakeholders and demonstrate commitment to Carnival values.




• Demonstrated ability to work in a fast-paced professional environment, handling a variety of PR matters using excellent judgment and diplomacy.




• Impeccable writing and organizational skills, good business sense and a dedication to delivering outstanding support to internal clients.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: 25-50% with shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.” It requires work from a Carnival office in South Florida Tuesday through Thursday each week.

Employees may work from home on Mondays and Fridays.

Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package includes an annual cash bonus program for non-sales roles, and an incentive plan for sales roles.

Directors and above may be eligible for Carnival’s discretionary equity incentive plan.

Carnival provides comprehensive benefits, including:

• Health Benefits:
  
  
  
  • Medical, dental and vision plans
  
  
  • Employee Assistance Program and other mental health resources
  
  
  • Company-paid term life insurance and disability coverage
  
  
  
  


• Financial Benefits:
  
  
  
  • 401(k) plan with company match
  
  
  • Employee Stock Purchase plan
  
  
  
  


• Paid Time Off:
  
  
  
  • Holidays – 8 company-wide holidays plus 2 floating holidays
  
  
  • Vacation Time – 14 days/year for managers and below; 19 days/year for directors and above; accruals for part-time with benefits
  
  
  • Sick Time – 80 hours/year for full-time; accruals for part-time with benefits
  
  
  
  


• Other Benefits:
  
  
  
  • Stand-by cruises, employee discounts, and special rates for family and friends
  
  
  • Tuition reimbursement and professional development
  
  
  • On-site Fitness center at the Miami campus
  
  
  
  

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About Us

At Carnival Cruise Line, our mission is to deliver safe, fun, and memorable vacations at a great value.

We offer a variety of experiences across our fleet, ensuring every voyage is filled with excitement and discovery as we create lasting memories for our guests.

Join us and embark on a career that offers growth and the opportunity to be part of a global community that makes a difference.

In addition to other duties/functions, this position requires commitment to promoting an ethical and compliant culture, including integrity, honesty, respectful treatment of others, and speaking up when misconduct or concerns are observed.

Carnival Corporation & plc and Carnival Cruise Line are equal employment opportunity/affirmative action employers.

We do not discriminate on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental or physical disability, or other classifications protected by applicable law.

For additional information, see:
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf