The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients.
Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights.
You will serve as a subject matter expert and point of contact for the advertisers you’re managing.
The role requires a combination of hands-on ad management as well as client communication.
You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem.
You will leverage your experience to position campaigns for success and find creative solutions to problems.
This position reports to a Group Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units.
Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).
Responsibilities:
Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.Manage all YouTube campaign formats in Google Ads/Google Ads Editor with Awareness, Consideration, and Conversion objectives.Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.Manage day to day tasks and responsibilities utilizing team project management platform.
Requirements:
2+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Traffic, and Video Actions).Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.Proactive approach to campaign optimization and strategy.Meticulous attention to detail.Excellent communication skills.Strong quantitative skills.BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates). Preferred but not required:
Google Ads Editor proficiency.
Paid Search campaign management experience.PMax and Demand Gen campaign management experience.Microsoft Ads experience.DV360 experience. BENEFITS & PERKS
Unlimited PTOExcellent medical, dental, and vision coverageEmployee Equity and Stock Purchase PlanEmployee Discounts, Virtual Wellness Classes, and Pet Insurance, and more!! SALARY RANGE
The salary range for this role is $80,000.00 - $100,000.00, depending on location and experience.
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