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Marketing Automation Manager Job Opening In Raleigh – Now Hiring Robert Half The Creative Group


Job description

Description
Marketing Automation Manager


Position Summary

The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals.

This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua.

The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.
Key Responsibilities

+ Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.

+ Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).

+ Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.

+ Collaborate with content, digital, and sales teams to align campaigns with overall business goals.

+ Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.

+ Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).

+ Support lead management processes, including scoring, routing, and reporting.

+ Test and iterate on workflows, messaging, and timing to improve automation effectiveness.

+ Train team members and stakeholders on marketing automation best practices.




Requirements
Qualifications

+ Bachelor’s degree in Marketing, Communications, Business, or related field.

+ 3–5+ years of experience managing marketing automation systems (HubSpot, Marketo, Pardot, etc.).

+ Proficiency in CRM systems and integrations (e.g., Salesforce).

+ Strong understanding of lead nurturing, lifecycle marketing, and email deliverability.

+ Analytical mindset with experience using data to measure and improve campaign performance.

+ Excellent communication, project management, and organizational skills.

+ Basic knowledge of HTML/CSS and comfort troubleshooting email templates (preferred).

+ Marketing automation certification (e.g., HubSpot, Marketo Certified Expert) is a plus.


Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies.

We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed.

We provide access to top jobs, competitive compensation and benefits, and free online training.

Stay on top of every opportunity - whenever you choose - even on the go.

Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States.

Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.

Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.

Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half.

An Equal Opportunity Employer.

M/F/Disability/Veterans.

By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

Required Skill Profession

Other General


  • Job Details

Unlock Your Marketing Automation Potential: Insight & Career Growth Guide


Real-time Marketing Automation Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Marketing Automation in Raleigh, United States, highlighting market share and opportunities for professionals in Marketing Automation roles.

31694 Jobs in United States
31694
294 Jobs in Raleigh
294
Download Marketing Automation Jobs Trends in Raleigh and United States

Are You Looking for Marketing Automation Manager Job?

Great news! is currently hiring and seeking a Marketing Automation Manager to join their team. Feel free to download the job details.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Robert Half The Creative Group adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying United States laws and regulations

What Is the Average Salary Range for Marketing Automation Manager Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Raleigh. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Marketing Automation Manager?

Key qualifications for Marketing Automation Manager typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Marketing Automation Manager Job Success

Robert Half The Creative Group interview tips for Marketing Automation Manager

Here are some tips to help you prepare for and ace your Marketing Automation Manager job interview:

Before the Interview:

Research: Learn about the Robert Half The Creative Group's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

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Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Marketing Automation Manager interview at Robert Half The Creative Group, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Robert Half The Creative Group's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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