Marketing Data Senior Analyst

Job description

Together we make breakthroughs possible.
At OCLC, we build technology with a purpose: to connect libraries and make knowledge accessible worldwide, because we believe that what is known must be shared.

Our teams work with complex global datasets, AI and machine learning, hybrid cloud solutions, and other technologies that connect people and organizations to the information they need.

We value the power of unique perspectives and experiences to unlock innovation.

At OCLC, your ideas matter, whether you have two years of experience or 20.

You'll learn, create, and problem-solve with technologists, product developers, librarians, researchers, marketing pros, and support teams around the world.
Why join OCLC ?
OCLC is consistently recognized as a best place to work by several independent programs We recogniz e and reward people and results with a comprehensive Total Rewards package.

This means competitive compensation that reflects your unique contributions-performance, experience, and skills-along with exceptional benefits, including best-in-class health coverage, retirement plans with generous company contributions , and a commitment to your overall well-being.
* We know the best ideas don't always happen at a desk.

Take a walking meeting around our 100-acre campus or enjoy lunch on the patio.

We're committed to your success-both personally and professionally.

Hybrid work environment: For many roles, t hree days a week on-site, with occasional additional days based on business needs .
* Free use of our o n-site fitness center , gym sports , group exercise classes , and gam e room
* Onsite catering and cafeteria subsidized by OCLC
* Health and wellness events
* Work environments with individual and team spaces and the latest technology tools
* P aid parental leave and adoption assistance
* Tuition reimbursement and P ublic S ervice L oan F orgiveness eligibility
* Company-subsidized pricing on local tickets and memberships
Join us in transforming how people everywhere access information and be part of a mission-driven team that makes a global impact.
The Job Details are as follows:
The Senior Market Data Analyst plays a key role within the OCLC Market Analysis and Sales Programs team by managing and analyzing market and customer data to support business decision-making.

This role ensures the accuracy and availability of critical data resources, provides insights into organizational performance and library market trends, and supports targeted sales and marketing efforts.

The Senior Market Data Analyst also serves as a subject matter expert on library market data and OCLC customer/member information.
Key Responsibilities
* Define, collect, and manage the Market Analysis team's data resources.
* Establish business processes for identifying and acquiring new data sources.
* Analyze organizational billing, sales orders, assets, and system usage data.
* Develop overviews of the library market, including total addressable market (TAM) analyses.
* Maintain accurate contact data at customer accounts.
* Create targeted marketing and sales contact lists to support successful campaigns.
* Serve as a subject matter expert on library market data and OCLC customer/member data.
Requirements:
* Bachelor's degree in business, with an emphasis in accounting, business administration, or business data analytics.

MBA preferred but not required.
* Knowledge of statistics, finance, sales, marketing, general business, and information systems.
* Minimum of 10 years of experience as an analyst or in a market data analysis role, with demonstrated ability to perform the duties described.
* Strong analytical and organizational skills are required, including the ability to develop a thorough understanding of business data, the sales process and the customer accounts to accurately interpret the sales and system usage data.
* Significant experience using and thorough knowledge of software & hardware productivity tools, including spreadsheets, databases, and word processing.
* Advanced knowledge of and experience with Microsoft Excel.
* Experience using Business Objects, Salesforce, NetSuite, and PowerBI preferred.
* Excellent interpersonal and verbal and written communication skills are required.
Working Conditions: Indoor office environment, no hazardous conditions.

Occasional overnight travel may be required.

Exposure to computer monitors.
ADA/EAA: The above statements cover what are generally believed to be principal and essential functions of this job.

Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Required Skill Profession

Business Operations Specialists