Marketing Digital Analytics

Overview

This position will be analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred
Responsibilities

Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter
Experience creating and executing multivariate and A/B testing in Google Analytics
Ability to develop customized reports, dashboards and KPIs
Qualifications

Experience configuring campaign tracking in Google Analytics to measure ROI
Knowledge of data warehousing, database marketing concepts and business intelligence tools
Interact with web developers and design team to achieve high relevancy of PPC landing pages
Monitor PPC advertising performance including evenings and weekends
Experience with paid search marketing campaigns and formulating bid management strategies
Manage keyword lists, ad copy and landing page assignments to insure campaign success
Expertise in technical SEO processes and SEO platforms
Familiarity with Content Management Systems
Additional Information

All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
Job Location
#J-18808-Ljbffr