Marketing & Influencer Relations Coordinator
Date: Sep 30, 2025
Location: Birmingham, AL, US, 35242
Onsite or Remote: Hybrid
Company Name: PRADCO Inc.
PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products.
We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.
PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute.
PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM.
For more information on PRADCO products, please visit our website at PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.
Job Summary
We’re looking for a highly detail-oriented, proactive Marketing & Influencer Coordinator to lead the execution, monitoring, and optimization of PRADCO Outdoor Brands’ paid influencer and partnership programs.
This role is the heartbeat of each brand’s external voice, responsible for building strong relationships, ensuring deliverables are met, and constantly tracking performance to drive impact.
You’ll also support broader marketing initiatives that elevate brand awareness such as press releases, donations, recaps, and some event coordination.
Success in this role hinges on relentless follow-through, clear communication, and a passion for precision.
You’ll be the go-to for making sure our paid partners are aligned, activated, and delivering results.
Brands include Summit Treestands, Code Blue Scents, Knight & Hale Game Calls, Ani-Logics Outdoors Deer Nutrition, Maxxtuff Farm, Whitetail Institute Food Plot Seed, and Texas Hunter Product Blinds and Feeders.
Job Responsibilities
Paid Influencer & Partner Management
- Own the execution and fulfillment of influencer and paid partnership agreements
- Build and maintain strong relationships with influencers, creators, and brand partners
- Monitor daily content from influencers and customers to ensure brand alignment and maximize exposure
- Track performance metrics, engagement, and ROI across all paid partnerships
- Provide timely recaps, reporting, and insights to internal teams
Strategic Research & Trend Monitoring
- Research emerging influencer trends, non-traditional advertising channels, and partnership opportunities
- Identify new voices and platforms that align with brand tone and audience
- Stay ahead of industry shifts, such as regulations, to keep our influencer strategy fresh and competitive
Marketing Support & Brand Elevation
- Draft and distribute press releases that reinforce brand positioning
- Assist with donation coordination and community engagement initiatives
- Support event planning/logistics and promotional campaigns
- Contribute to marketing recaps and performance reviews for internal and external stakeholders
Project Management & Communication
- Maintain detailed timelines, deliverables, and documentation across all influencer and partnership programs
- Ensure constant follow-up and proactive communication with internal and external stakeholders
- Collaborate cross-functionally to align messaging, visuals, and campaign goals
Job Requirements
- B.S. or B.A. in Marketing, Business, Communications, or related field
- Minimum 1 year of experience managing marketing projects with minimal oversight
- Proven ability to manage multiple projects independently and meet tight deadlines
- Advanced proficiency in Microsoft Office Suite, Outlook, PowerPoint, and Adobe Creative Suite
Preferred Skills
- Strong understanding of marketing platforms and performance tracking
- Background in hunting, fishing, or outdoor sporting goods industry highly preferred
- Experience with market research and competitive analysis
- Excellent written and verbal communication skills with a relationship-first mindset
- Detail-oriented mindset with a passion for precision and accountability
- Strong analytical and problem-solving skills
- May require sitting for long periods of time in an office environment
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws.
We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Nearest Major Market: Birmingham
Job Segment: Market Research, Project Manager, Advertising, Technology, Marketing
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