Marketing Integration Project Lead

Job description

As Marketing Integration Project Lead, you will ensure that Marketing's complex and long-standing requirements are captured and delivered as part of the subscriptions platform migration program.

Reporting into the UK-based Program Director, you will work in partnership with the US Program Manager and your fellow Marketing Integration Lead to ensure that both US and UK brands migrate, with no loss of marketing capability or customer value.



Your focus will be to unpick the history of promotional codes, campaigns, discounts and marketing mechanics and to translate these into requirements for the new platform.

You will ensure that marketing teams across markets can continue to engage customers once migrated.



You will coordinate across Marketing, Subscriptions, Product, Brand and third-party vendors, ensuring that Marketing's needs are understood at every stage of delivery.

You will also identify opportunities for improvement and efficiencies with the step-change in system capability.



This is a temporary position hired for the duration of the project, which we expect to last approximately one year.

What you'll do
You will report to the Customer Digital Director

+ Be a dedicated marketing process lead for the US within the subscriptions migration program.

+ Audit and catalog existing promotional code structures, discounts, campaigns and marketing activities across legacy platforms - CDS in the USA.



+ Identify redundant or duplicate codes and work with Marketing teams to rationalize before migration.



+ Map legacy codes, rules and campaign set-ups into the new system and our proprietary middleware, identifying gaps and working with Product and Engineering on solutions.

+ Capture, document and validate detailed marketing requirements through workshops and partner meetings.



+ Translate complex marketing mechanics into clear business and technical requirements for delivery teams, where needed.



+ Work with the Program Director, Program Manager and the UK Marketing Integration Lead to ensure marketing delivery is aligned with the global roadmap.



+ Define business rules for promotions (duration, renewal behavior, stacking rules, channel restrictions) in the new system.



+ Design and coordinate test scenarios covering promotional set-up, redemption, renewals, refunds and edge-cases.

+ Oversee the migration of marketing-related data into the new system, ensuring historical usage is maintained where required.

+ Be the contact for Marketing partners, providing clear updates on progress, issues and timelines.



+ Prepare Subscription Operations and Marketing teams for new processes and workflows in the new system, ensuring a smooth transition into BAU.



+ Deliverables:

+ Defined and validated set of marketing requirements for the new subscriptions platform.

+ Rationalized inventory of promotional codes and campaign structures migrated.

+ Tested and verified functionality for marketing campaigns within the new system and middleware.

+ Full migration of required marketing activities into the new system.



+ Documentation and training for Marketing teams to operate post-migration.


Experience that will put you ahead of the curve

+ 8+ years of experience working at the intersection of marketing and technology in subscription-based businesses.



+ 8+ years of experience working hands-on with marketing systems and CRM.

+ Capture and document complex requirements from diverse partners.

+ Familiarity with promotional code structures, campaign mechanics and customer acquisition/retention strategies.



+ The ability to manager partners and facilitate collaboration across departments.



+ Experience working with technical teams and translating marketing needs into applicable requirements.



+ Experience delivering marketing and CRM projects at scale.

+ Establish yourself within the business, understand the landscape and make decisions.


What's in it for you
The expected range for this role is $135,000 - $170,000

This is a Hybrid role from our New York Office, working occasionally from the office

… Plus more great perks, which include;

+ Uncapped leave, because we trust you to manage your workload and time

+ When we hit our targets, enjoy a share of our profits with a bonus

+ Refer a friend and get rewarded when they join Future

+ Wellbeing support with access to our Colleague Assistant Programs

+ Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Professional 3

Who are we…
We're Future, the global leader in specialist media.

With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate.

That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life.

It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business.

It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

Required Skill Profession

Other General