Marketing Technology Manager

Job description

JOB DESCRIPTION

DAP is looking to hire Marketing Technology Manager in our Marketing Team at our corporate office in Baltimore, MD.

The Marketing Technology Manager is key to advancing DAP's digital transformation.

The role focuses on the exploration, evaluation, and implementation of cutting-edge marketing technologies, including automation, email marketing, and AI-based personalization tools, to create scalable and impactful marketing solutions.

The position also drives the continuous improvement and evolution of critical systems like Product Information Management (PIM) and Digital Asset Management (DAM), ensuring seamless integration and higher organizational efficiency.

To succeed in this role, the candidate must possess a strategic mindset, strong technical skills, and an appetite for innovation, enabling DAP to maintain its status as a leader in the marketing technology space.

Responsibilities

Digital Strategy Execution & Technology Integration

• Collaborate with cross-functional teams to implement a strategic digital roadmap, aligned with DAP's mission of improving the professional and consumer digital experience.
  
  
• Manage and optimize DAP's marketing technology stack, evaluating emerging tools such as AI-powered platforms to enhance personalization and user engagement.
  
  
• Lead the evaluation and technical integration of new platforms, such as marketing automation tools, analytics systems, and advanced website solutions, while ensuring seamless coordination with IT and external partners.
  
  

Exploration & Implementation of Marketing Technologies

• Research and recommend tools for automation, email marketing, and personalization that align with organizational needs and future growth initiatives.
  
  
• Lead the rollout of selected tools, ensuring compatibility with existing systems and effective adoption across teams.
  
  
• Stay informed on emerging industry trends and technologies to maintain DAP's position as an industry leader.
  
  

Analytics & Reporting

• Leverage data from DAP's Martech platforms to generate actionable insights, refining marketing campaigns and enhancing customer engagement strategies.
  
  
• Establish robust metrics and reporting systems to measure the performance of tools, systems, and campaigns against departmental KPIs.
• Provide regular reporting to leadership on the impact of marketing technology initiatives and recommend improvements based on data trends.
  
  

Product Information & Digital Asset Management

• Drive improvements in PIM and DAM systems to enhance data accuracy and increase content accessibility organization-wide.
  
  
• Oversee data integration workflows and ensure alignment between internal platforms and external systems.
  
  
• Act as a liaison between IT, marketing, and external vendors to maintain and support these systems.
  
  

Team Training & Vendor Management

• Drive improvements in PIM and DAM systems to enhance data accuracy and increase content accessibility organization-wide.
  
  
• Oversee data integration workflows and ensure alignment between internal platforms and external systems.
  
  
• Act as a liaison between IT, marketing, and external vendors to maintain and support these systems.
  
  

Desired Skills and Experience

Education:

• Bachelor's degree in marketing, Information Technology, Data Sciences, or a related field.
  
  
• A master's degree is a plus.
  
  

Experience:

• Minimum of 6+ years in digital marketing or marketing technology roles, focusing on Martech exploration, evaluation, and implementation.
  
  
• At least 2+ years in a leadership capacity, with expertise in managing data-driven systems integrations.
  
  
• Experience improving PIM and DAM systems, with a focus on data workflows and content accessibility.
  
  

Technical Skills:

• Proficient in marketing platforms, including automation tools, CRM systems, and AI-driven technologies.
  
  
• Strong understanding of analytics, data reporting, and performance tracking across Martech solutions.
  
  
• Expertise in integrating PIM, DAM, and marketing-related tools into broader digital ecosystems.
  
  

Leadership & Interpersonal Skills:

• Excellent communication skills to connect technical and non-technical teams effectively.
  
  
• Proven track record of leading cross-functional initiatives and driving impactful change.
  
  
• Analytical mindset, with the ability to translate data into strategic business recommendations.
  
  

Preferred Industry Experience:

• Experience within Consumer-Packaged Goods (CPG) or Hardware & Home Improvement industries.
  
  
• Demonstrated success in leveraging Martech platforms for enhanced engagement and business growth.
  
  

Benefits:

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement

Pay Range

• 100,000 to 120,000 per year.
  
  

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.

DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.

DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.

Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at

DAP - On the job since 1865.

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers