MarTech Delivery Lead

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance.

Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.

With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at: www.accenture.com/song.

You are:A MarTech leader and solution architect who blends technical depth with functional consulting skills.

You bring hands-on expertise in marketing automation, Customer Data Platforms (CDP) and architecture, data and integrations architecture, while also advising on emerging areas such as GenAI-and-agentic driven marketing journeys, personalization, and campaign optimization.

The Work:

+ Provide techno-functional leadership for onshore and offshore teams across marketing automation, CDPs, campaign activation, and advanced analytics.

+ Translate complex MarTech requirements into scalable, integrated solutions that align with client business goals.

+ Design and implement solutions leveraging CDPs for unified profile and data management as well as GenAI and agentic tools for campaign generation, audience segmentation, and content personalization.

+ Oversee marketing technology administration: campaign migrations, environment upgrades, and access management.

+ Partner with client IT/tech teams to deliver integrations across CRM, CDP, source systems, data environments, and cloud platforms.

+ Lead and coach global delivery teams during escalations, issue resolution, and peer reviews.

+ Drive continuous improvements in marketing automation, single view of the customer enterprise adoption, and AI/GenAI enablement.

+ Support new business efforts, leading the application of GenAI-and-agentic based technical solutions to support marketing transformation with client executives.


Here’s what you need:

+ 10+ years of experience in marketing technology and operations, including:

+ Hands-on expertise in one or more marketing automation tools (Adobe Campaign, Salesforce Marketing Cloud, Oracle CRM, Eloqua, Marketo).



+ Experience designing and delivering Customer Data Platform solutions (Adobe RT-CDP, Salesforce Data Cloud, or similar).



+ Exposure to GenAI applications in marketing (content generation, predictive segmentation, offer decisioning engines, agentic architecture).



+ Strong techno-functional background: solution architecture, data modeling, integrations, and cloud-based solutions.



+ Experience leading large global teams and marketing transformation initiatives.





Bonus points if you have:

+ Strong communication and client-facing skills, including C-level interactions.

+ Certifications in B2C/B2B marketing platforms for Salesforce, Adobe, cloud providers (e.g., Google, Microsoft, AWS, Databricks) or other CDP platforms.

+ Cross-industry experience (e.g., High Tech, Healthcare and Life Sciences, Comms and Media, CPG and Retail, Financial Services).

+ Experience with DMPs/DSPs, data visualization (e.g., Tableau, PowerBI), and web analytics (Google, Adobe).

+ MBA or equivalent advanced degree.

+ Advanced skills in SQL, HTML for email, JavaScript.



Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.

As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

(https://www.accenture.com/us-en/careers/local/total-rewards)

Role Location Annual Salary Range

California $132,500 to $302,400

Cleveland $122,700 to $241,900

Colorado $132,500 to $261,300

District of Columbia $141,100 to $278,200

Illinois $122,700 to $261,300

Maryland $132,500 to $261,300

Massachusetts $132,500 to $278,200

Minnesota $132,500 to $261,300

New York/New Jersey $122,700 to $302,400

Washington $141,100 to $278,200

Requesting an Accommodation

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Required Skill Profession

Other General