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Performance Media Manager Job at INTELLISWIFT INC in San Francisco Job Opening In San Francisco – Now Hiring INTELLISWIFT INC


Job description

Job Title: Performance Media Manager

Location: San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid – 2-3 days/week onsite)

Duration: 12 months

Contract Type: W2 only

Pay Rate: $63.38/Hour


Duties:

  • As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Client’s Document Cloud products.

    We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
  • In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers.
  • Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR).
  • You’ll be helping to shape customer marketing strategy across paid social, and programmatic media.

    In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

Responsibilities:

  • Actively support Campaign and Go-to-Market team’s objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing client’s customers.
  • Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign.
  • Upload assets into internal creative tool for trafficking.
  • Go into paid social platforms to QA campaign and creative set-up.
  • Develop and execute detailed testing plans, including tracking and measurement.
  • Own 1st party audience targeting segmentation and suppression strategy.
  • Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy.
  • Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
  • Craft meaningful insights for weekly and quarterly reports.
  • Support quarterly business reviews and campaign wrap-ups.
  • Regularly contribute to media standards and campaign processes.
  • Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets.
  • Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion.
  • Continuously test creative and placements.

Required Skills:

  • Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.
  • Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.
  • In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
  • Ability to learn our technology, products, and systems quickly.
  • Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action.
  • Ability to work effectively within a team in a fast-paced, growth environment.
  • Ability to plan, manage and work on multiple projects and schedules.
  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail.
  • Clear communicator to deliver POVs with solid rationale.
  • Ambition to grow with the company and take on more responsibility.

Education:

  • 5+ years of digital media experience.
  • Bachelor's Degree or higher.

#J-18808-Ljbffr

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


  • Job Details

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Unlock Your Performance Media Potential: Insight & Career Growth Guide


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12869
574 Jobs in San Francisco
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