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Urgent! Playwire is hiring: Marketing in New York Job Opening In New York – Now Hiring Mediabistro

Playwire is hiring: Marketing in New York



Job description

Playwire is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands.

As we continue our rapid expansion, we are seeking a skilled Senior Marketing Manager with deep B2B SaaS marketing expertise to own and optimize the full marketing funnel — from awareness to acquisition to handoff to Sales.

This role is ideal for a data-driven growth marketer who knows how to build and scale high-performing demand generation programs, understands user acquisition mechanics in a SaaS and AdTech environment, and can align marketing activities tightly with revenue outcomes.

Essential Functions: (What you'll do)

  • Own the B2B SaaS Funnel:Lead strategy and execution across the full marketing funnel — from top-of-funnel awareness to bottom-of-funnel lead conversion.
  • Demand Generation:Plan, launch, and optimize integrated campaigns (paid, email, content, and events) that generate qualified pipeline and accelerate growth.
  • User Acquisition:Develop and test acquisition strategies to increase marketing-sourced leads and trials.

    Own paid and organic channel performance (LinkedIn, Google Ads, SEO, etc.).
  • Content Marketing:Collaborate with internal stakeholders and freelancers to produce content that drives engagement, ranks in search, and supports the buyer journey.
  • Website & CRO:Own website performance as a marketing channel.

    Optimize for conversions through A/B testing, UX improvements, and landing page development.
  • Sales Alignment:Partner with Sales to ensure marketing-generated leads are high-quality and supported with the right content, nurture programs, and enablement tools.
  • Campaign Analytics & Reporting:Track KPIs and analyze funnel performance across channels.

    Use data to refine campaign strategy and communicate results to stakeholders.
  • Marketing Tech Stack:Manage and optimize the use of tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and others.

Requirements: (Qualifications)

  • 5–8 years of B2B marketing experience, with at least 3 years in a SaaS environment
  • Demonstrated success in developing and executing full-funnel marketing strategies that generate leads, nurture prospects, and drive revenue
  • Proven track record of owning or heavily contributing to user acquisition programs, including paid media, SEO, content, and email marketing
  • Strong command of demand generation best practices across multiple channels (paid, organic, events, etc.)
  • Experience with marketing automation platforms (HubSpot preferred) and analytics tools (Google Analytics, etc.)
  • Highly analytical mindset with ability to interpret data, draw insights, and optimize campaign performance based on measurable outcomes
  • Exceptional communication and storytelling skills — able to translate complex product features into clear, compelling value propositions
  • Experience working cross-functionally with Sales and Product to align marketing efforts with broader business goals
  • Comfortable in a fast-paced, remote-first environment, balancing strategic planning with hands-on execution

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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