Principal Business Systems Analyst, GTM

Job description

**Overview**

We are seeking a highly self-motivated, data-driven, and detail-oriented individual to join our Lead/ Demand Management function.

The team generates high quality leads for our Sales organization by optimizing lead sourcing, data, scoring, and distribution across various channels.

The main focus of the role will be to spearhead:

+ Design Demand Management Strategy across lead sourcing, segmentation and routing
+ Set Demand Management goals and drive corresponding analytics & measurement
+ Lead the charge in developing, implementing and continuously improving standardized processes that deliver high-quality leads and optimize our lead-to-customer conversion rate.
+ Program manage key technology initiatives (1P/ 3P) and drive innovation in partnership with our Sales Technology teams

This role requires a self-starter who is comfortable taking initiative, operating independently, and achieving results in a cross-functional environment.

The ideal candidate possesses strong analytical skills and can translate findings into concrete automation and efficiency initiatives.

Additionally, the candidate should be comfortable working in a fast-paced, ambiguous environment where they can adapt, prioritize, and execute business outcomes with operational rigor.

You will collaborate directly with cross-functional teams in Sales, Marketing, Product, and Analytics to develop our overall Lead Management Strategy.

This role requires end-to-end ownership of our Lead Management objectives, either by leading initiatives directly or by influencing outcomes through others.

Your strong relationship-building, influencing, and communication skills will help you succeed.

**Responsibilities**

+ Work closely with teams in Product, Sales, Marketing, and Operations to improve the effectiveness of lead generation efforts, focusing on both the quality and quantity of leads, and identify the best mix of channels for optimal results.
+ Develop and implement a comprehensive lead management strategy to capture, qualify, and distribute leads effectively.
+ Drive operational excellence and rigor based on review of current processes through documentation and analysis of process and data flows and the identification of opportunity areas that create efficiency, remove obstacles, or create improved processes and approaches to the business.
+ Design new global process flows and the internal tool/ CRM/ 3rd party tools that underpin them.

Drive corresponding requirements and run point on implementation in partnership with Product/ Engineering.
+ Lead the operational vision for process domains, manage several projects simultaneously and balance long-term solutioning with continuous improvement and tactical wins.
+ Regularly communicate with stakeholders across the Sales organization to define global Operations roadmap, execute on projects and establish effective feedback loops with central/ regional teams.
+ Partner and influence numerous cross-functional partners across the organization, including Product Management, Engineering, Legal, Privacy, etc.

to ensure best in class collaboration across all Operations projects.
+ Synthesize project work for leadership consumption to make effective, analytically driven decisions regarding the global operating model.

**Qualifications**

+ Bachelor’s Degree in a numerate or business related subject (Business Management, Finance, Statistics, Finance, Computer Science, Mathematics, Information Systems, etc.).
+ 10+ years of experience in roles such as Product Management, Technical Product Management, Business Operations, or Consulting.
+ Extensive experience in process design, standardization & continuous improvement.
+ Track record of working directly with Internal Product teams on the design and implementation of internal tool development projects and/or 3rd party solutions.
+ Demonstrated problem solving experience, providing sound business insights and recommendations.
+ Proven experience working independently, to manage multiple projects simultaneously and to drive initiatives in a cross-functional environment.
+ Proven stakeholder management experience – including managing multiple partners simultaneously, particularly across Sales and Product organizations.
+ Proficient in data analysis and presentation tools (e.g., Excel/Google Sheets, presentation software) with a knack for conveying complex information clearly to general audiences.

Preferred Qualifications:

+ Experience developing and executing lead management and demand generation strategies for software or technology products/services.
+ MBA or graduate degree in an analytical field.
+ Experience in multiple different Sales Go-To-Market motions.
+ Experience in Change Management.
+ Experience in being a member of globally operating organizations within a matrix structure.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach.

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ).

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.

To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Bay Area California 206,500 - 279,500
San Diego, CA: 180,000 - 243,500

**What you'll bring**

**How you will lead**
EOE AA M/F/Vet/Disability.

Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Required Skill Profession

Other General