• Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role.
United States Jobs Expertini

Programmatic Campaign Manager Job Opening In Durham – Now Hiring WebMD Health Corp


Job description

Description

Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:The Programmatic Campaign Manager is an integral member of our programmatic advertising team.

They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector.

This includes strategic guidance in optimizing advertising campaigns across clients.

The programmatic media strategist will work closely with programmatic traders from campaign strategy development to execution.

Responsibilities: Develop, Execute, and NegotiateMulti-Channel Programmatic Strategies: 
  • Develop and oversee programmatic media strategy and recommendations based on the client's goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets,to maximize campaign performance and client ROI.

  • Manage the entire campaign lifecycle from planning to implementation, optimization, and reporting.

  • Connect with to creative teams to provide creative asset recommendations and performance insights by staying up-to-date on creative best practices or new creative placements
  • Negotiate and implement direct and private marketplace deals with select media partners 
  • Identify third-party data segments at efficient CPMs for audience targeting.

  • Upload and distribute audience lists into Data Management Platforms (DMP) 
  • Campaign Management and Optimization: 
  • Oversee the execution, management, and optimization of programmatic media plans across various platforms and channels in line with client objectives.

  • Monitor ad verification, brand safety, and viewability.

  • Build and evolve relationships as the primary point of contact with media partners and internal teams 
  • Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance.

  • Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams 
  • Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms 
  • Client and Internal Team Engagement: 
  • Establish and grow relationships as a key point of contact among media partners and internal teams.

    Deliver, and present client reporting and insights monthly and quarterly.

  • Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts.

  • Respond to client questions and ad hoc requests in a timely manner 
  • Partner with DA and Data Ops for robust reporting integrations that support campaign performance and story.

    Examples of integrations include Dataroma and Tableau 
  • Collaboration and Knowledge Sharing: 
  • Share programmatic knowledge with internal and external clients and provide mentorship to Managers & Specialists to foster their growth 
  • Perform quality assurance reviews for junior-level campaign builds 
  • Conduct ongoing programmatic trends analysis while staying current on recent platform updates and how to apply them to campaigns.

  • Expertise and Continuous Learning: 
  • Advance expertise in the digital display ecosystem and programmatic media landscape to improve campaign strategies and execution.

  • Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clients and internal teams.

  • Embrace new opportunities to learn more about and test new automated buying approaches, platforms,technologies, and creatives 
  • Business Development Support:
  • Assist the new business team with pitch recommendations and deliverables.

  • Qualifications: 
  • Expert knowledge of digital programmatic buying and planning with hands on experience
  • 3+ years of proven experience in programmatic advertising across multiple channels with a proven track record of planning and managing successful campaigns.

  • Strong understanding of digital media metrics and the ability to translate them into meaningful campaign insights.

  • Proficient In using programmatic platforms and tools including DSPs, DMPs, ad verification tools, attribution models, and tagging systems.

  • Excellent analytical and reporting skills with proficiency in Google Analytics, Excel, or similar tools
  • Ability to communicate complex data in a clear and concise manner.

  • Strong organizational and project management skills 
  • Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization 
  • Demonstrated problem-solving abilities and proactiveness in resolving campaign issues.

    Commitment To ongoing learning and staying at the forefront of programmatic advertising trends.

    Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and comfortable with other ad technologies like Liveramp.

  • Passionate about training and growing the skillsets of junior team members 
  • Experience with executing and planning emerging programmatic channels such as DOOH and OTT.

  • Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models 
  • Advanced understanding of audience segmentation and targeting.

  • Experience with healthcare marketing and understanding of HIPAA compliance is highly desirable.

  • Experience with working with custom audience lists 
  • Salary Range: $80,000 - $90,000.

    This position is also eligible for a discretionary company bonus, based upon business resultsBenefits:Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)
  • Eligibility for specific benefits may vary based on job classification, schedule (., full-time vs.

    part-time), work location and length of employment..

    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

    Related Jobs

    Ziff Davis hiring Programmatic Campaign Manager Job in United States
    Ziff Davis
    United States
    Ziff Davis hiring Programmatic Campaign Manager Job in United States
    Ziff Davis
    United States
    WebMD Health Corp hiring Programmatic Campaign Manager Job in Newark, New Jersey, United States
    WebMD Health Corp
    Newark, New Jersey, United States
    WebMD Health Corp hiring Programmatic Campaign Manager Job in Madison, Wisconsin, United States
    WebMD Health Corp
    Madison, Wisconsin, United States
    Publicis Groupe hiring Manager, Programmatic Job in New York, NY, United States
    Publicis Groupe
    New York, NY, United States
    Publicis Groupe hiring Manager, Programmatic Job in , , United States
    Publicis Groupe
    , , United States
    Publicis Groupe hiring Programmatic Manager Job in , , United States
    Publicis Groupe
    , , United States
    Publicis Groupe hiring Manager, Programmatic Job in Chicago, IL, United States
    Publicis Groupe
    Chicago, IL, United States
    Publicis Groupe hiring Manager, Programmatic Job in New York, NY, United States
    Publicis Groupe
    New York, NY, United States
    Publicis Groupe hiring Programmatic Manager Job in , , United States
    Publicis Groupe
    , , United States
    Publicis Groupe hiring Manager, Programmatic Job in Chicago, IL, United States
    Publicis Groupe
    Chicago, IL, United States
    VEVO hiring Campaign Manager Job in Los Angeles, California, United States
    VEVO
    Los Angeles, California, United States
    JPMorgan Chase Bank, N.A. hiring Campaign Manager Job in Wilmington, Delaware, United States
    JPMorgan Chase Bank, N.A.
    Wilmington, Delaware, United States
    PSEG hiring Campaign Manager Job in Newark, NJ, United States
    PSEG
    Newark, NJ, United States
    PSEG hiring Campaign Manager Job in Newark, NJ, United States
    PSEG
    Newark, NJ, United States
    PSEG hiring Campaign Manager Job in Newark, NJ, United States
    PSEG
    Newark, NJ, United States
    PUSH Buffalo hiring Campaign Manager Job in Buffalo, NY, United States
    PUSH Buffalo
    Buffalo, NY, United States
    Children's Hospital Boston hiring Campaign Manager Job in Boston, MA, United States
    Children's Hospital Boston
    Boston, MA, United States
    Children's Hospital Boston hiring Campaign Manager Job in Boston, MA, United States
    Children's Hospital Boston
    Boston, MA, United States
    Brokers International hiring Campaign Manager Job in Urbandale, IA, United States
    Brokers International
    Urbandale, IA, United States
    ALPHONSO INC hiring Programmatic Operations Manager Job in Mountain View, California, United States
    ALPHONSO INC
    Mountain View, California, United States
    LoopMe hiring Programmatic Account Manager Job in Chicago, IL, United States
    LoopMe
    Chicago, IL, United States
    Home Depot hiring Media Manager, Programmatic Job in Atlanta, GA, United States
    Home Depot
    Atlanta, GA, United States
    Google hiring Programmatic Account Manager Job in San Francisco, CA, United States
    Google
    San Francisco, CA, United States
    DIRECTV hiring Programmatic Account Manager Job in New York, NY, United States
    DIRECTV
    New York, NY, United States
    Edward Jones hiring Senior Manager - Programmatic Job in Tempe, AZ, United States
    Edward Jones
    Tempe, AZ, United States
    DSPolitical hiring Programmatic Trading Manager Job in Washington, DC, United States
    DSPolitical
    Washington, DC, United States
    Edward Jones hiring Senior Manager - Programmatic Job in Saint Louis, MO, United States
    Edward Jones
    Saint Louis, MO, United States
    Google hiring Programmatic Account Manager Job in Mountain View, CA, United States
    Google
    Mountain View, CA, United States
    Google hiring Programmatic Account Manager Job in Chicago, IL, United States
    Google
    Chicago, IL, United States
    Google hiring Programmatic Account Manager Job in New York, NY, United States
    Google
    New York, NY, United States
    Google hiring Programmatic Account Manager Job in San Francisco, CA, United States
    Google
    San Francisco, CA, United States

    Unlock Your Programmatic Campaign Potential: Insight & Career Growth Guide


    Real-time Programmatic Campaign Jobs Trends (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Programmatic Campaign in Durham, United States, highlighting market share and opportunities for professionals in Programmatic Campaign roles.

    732 Jobs in United States
    732
    1 Jobs in Durham
    1
    Download Programmatic Campaign Jobs Trends in Durham and United States

    Are You Looking for Programmatic Campaign Manager Job?

    Great news! is currently hiring and seeking a Programmatic Campaign Manager to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at WebMD Health Corp adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:

    1. Independence

    2. Loyalty

    3. Impartiapty

    4. Integrity

    5. Accountabipty

    6. Respect for human rights

    7. Obeying United States laws and regulations

    What Is the Average Salary Range for Programmatic Campaign Manager Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Durham. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

    What Are the Key Qualifications for Programmatic Campaign Manager?

    Key qualifications for Programmatic Campaign Manager typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

    How Can I Improve My Chances of Getting Hired for Programmatic Campaign Manager?

    To improve your chances of getting hired for Programmatic Campaign Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

    Interview Tips for Programmatic Campaign Manager Job Success

    WebMD Health Corp interview tips for Programmatic Campaign Manager

    Here are some tips to help you prepare for and ace your Programmatic Campaign Manager job interview:

    Before the Interview:

    Research: Learn about the WebMD Health Corp's mission, values, products, and the specific job requirements and get further information about

    Other Openings

    Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

    Dress Professionally: Choose attire appropriate for the company culture.

    Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

    Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

    During the Interview:

    Be Punctual: Arrive on time to demonstrate professionalism and respect.

    Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

    Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

    Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

    Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

    Follow Up: Send a thank-you email to the interviewer within 24 hours.

    Additional Tips:

    Be Yourself: Let your personality shine through while maintaining professionalism.

    Be Honest: Don't exaggerate your skills or experience.

    Be Positive: Focus on your strengths and accomplishments.

    Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

    Turn Off Phone: Avoid distractions during the interview.

    Final Thought:

    To prepare for your Programmatic Campaign Manager interview at WebMD Health Corp, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the WebMD Health Corp's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

    How to Set Up Job Alerts for Programmatic Campaign Manager Positions

    Setting up job alerts for Programmatic Campaign Manager is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!