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Urgent! Property Leads, LLC is hiring: Head of Programmatic Media & Audience Targeting i Job Opening In California – Now Hiring Mediabistro
Head of Programmatic Media & Audience Targeting About Property Leads Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals.
We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.
Role Overview We are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale our programmatic marketing efforts.
You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell.
This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data.
You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team.
If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you.
Key Responsibilities Channel Strategy & Execution Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.
Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.
Audience Data & Targeting Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.
Performance Optimization & Reporting Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.
Cross-Functional Collaboration Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.
What We’re Looking For 5–10+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.
Bonus Skills Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.
Familiarity with GA4, Looker, or similar BI/analytics tools.
Prior experience in lead generation funnels, paid search, or conversion rate optimization.
Exposure to real estate, insurance, or home services performance marketing.
Why Join Property Leads?
100% remote
High-growth company with major upside and direct impact
Results-driven culture—no micromanagement, just ownership
Opportunity to build and lead a critical performance function
Work with a collaborative, motivated team solving meaningful problems in real estate investing
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Advertising, Marketing, Promotions, Public Relations, And Sales Managers
✨ Smart • Intelligent • Private • Secure
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Unlock Your Property Leads Potential: Insight & Career Growth Guide
Real-time Property Leads Jobs Trends in California, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Property Leads in California, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 5367 jobs in United States and 12 jobs in California. This comprehensive analysis highlights market share and opportunities for professionals in Property Leads roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
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The fundamental ethical values are:The average salary range for a Property Leads, LLC is hiring: Head of Programmatic Media & Audience Targeting i Jobs United States varies, but the pay scale is rated "Standard" in California. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
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