Job description
**Position Overview**
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve.
We are all united in delivering the best experience for our customers.
We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
As a Quantitative Analytics & Model Development Group Manager, Marketing Investment Decisions and Valuations within PNC's Marketing Analytics Center of Excellence, you will be based in Tysons Corner, VA, Pittsburgh, PA or Wilmington, DE.
This position is primarily located in a PNC location.
Responsibilities require time in the office or in the field on a regular basis.
PNC is seeking a strategic and analytically driven leader to lead Marketing Investment Decisions and Valuations across all product lines.
This role will be responsible for optimizing marketing budgets across products, developing marketing stage valuation frameworks to be used for optimization, and aligning investment decisions with enterprise growth objectives.
The ideal candidate will bring deep expertise in marketing analytics, financial modeling, valuations grounding, and cross-functional leadership to drive measurable impact across the organization.
Other primary responsibilities include the following:
Marketing Budget Optimization:
•Lead the development and execution of marketing budget allocation strategies across all products and channels.
•Partner with Finance, Product, and Marketing teams to ensure optimal ROI on marketing spend.
•Own budget planning process across entire Marketing organization.
Valuation Framework Development:
•Create and maintain standardized valuation methodologies.
•Align valuation models across product lines to ensure consistency and comparability.
•Integrate customer lifetime value (CLV), acquisition cost, and funnel metrics into valuation frameworks.
Investment Decision Support:
•Provide strategic guidance on marketing investment decisions using valuation insights.
•Present recommendations to senior leadership and influence enterprise-level budget planning.
•Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly.
Investment Decision Support:
•Collaborate with Product, Finance, and Marketing teams to align on goals and execution.
•Serve as a thought leader in marketing analytics and investment strategy across the organization.
Preferred Competencies/Skills
•10+ years of experience in marketing analytics, investment strategy, or financial planning within a large organization.
•Bachelor’s degree in engineering, Marketing, Finance, Economics, or related field; MBA or advanced degree preferred.
•Familiarity with marketing attribution models and media mix modeling.
•Proficiency in data visualization (e.g., Tableau, Power BI) and analytical (e.g. SQL, R, Python) tools and software.
•Ability to translate complex data into actionable insights for non-technical audiences.
•Experience managing, leading, and empowering analytical teams.
•Proven track record of leading cross-functional initiatives and driving measurable business outcomes.
•Expertise in marketing performance metrics, financial modeling, and valuation techniques.
•Strong communication and presentation skills with executive-level stakeholders.
•Experience in financial services or regulated industries is a plus.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
**Job Description**
+ Directs strategies, initiatives and activities associated with developing, testing, and/or validation of quantitative models used for important business decisions and policies.
Responsible for ensuring robust and comprehensive model review testing and analysis in accordance with all applicable review procedures and lifecycle standards.
+ Establishes strategies and directs the activities needed to develop new model frameworks in support of the line of business.
+ Directs complex qualitative and quantitative assessments of all aspects of models including theoretical aspects, model design and implementation as well as data quality and integrity.
Confirms the reviews of complex reports and associated quantitative analysis.
Validates existing models and assesses model risks.
+ Leads in evaluating identified model risks and reaches conclusions on strengths and limitations of the model.
Ensures the preparation and analysis of detailed documents for validation and regulatory compliance.
+ Directs, motivates, develops and manages the performance of the management team and key staff.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
+ **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
+ **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC also has fundamental expectations of our people managers.
As a manager of talent in PNC, you will be expected to:
+ **Include Intentionally** - Cultivates diverse teams and inclusive workplaces to expand thinking.
+ **Live the Values** - Role models our values with transparency and courage.
+ **Enable Change** - Takes action to drive change and innovation that will transform our business.
+ **Achieve Results** - Takes personal ownership to deliver results.
Empowers and trusts others in decision making.
+ **Develop the Best** - Raises the bar with every talent decision and guides the achievement of all employees and customers.
**Qualifications**
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
**Preferred Skills**
Analytical Thinking, Credit Risks, Data Analytics, Financial Analysis, Model Development, Operational Risks, Quantitative Models, Risk Appetite
**Competencies**
Bank Quantitative Analysis, Consulting, Data Gathering and Reporting, Predictive Analytics, Quantitative Techniques, Regulatory Environment - Financial Services, Testing
**Work Experience**
Roles at this level typically require a university / college degree.
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Industry-relevant experience is typically 8+ years.
At least 5 years of prior management experience is typically required.
Proven leadership experience with a moderate to large scope of responsibility is required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
**Education**
Bachelors
**Certifications**
No Required Certification(s)
**Licenses**
No Required License(s)
**Benefits**
PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) .
**Disability Accommodations Statement**
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com .
Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email.
Emails not related to accommodation requests will not receive responses.
Applicants may also call 877-968-7762 and say Workday for accommodation assistance.
All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace.
We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
**Equal Employment Opportunity (EEO)**
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
**California Residents**
Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC_CCPA_Privacy_Disclosure_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
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