Sales Development Representative (SDR)

Job description

As a Sales Development Representative (SDR), your primary focus will be to drive top-of-funnel growth by identifying and prospecting potential customers.

You will engage with leads, qualify them based on their needs, and set appointments for the sales team.

By using a combination of cold outreach and research, you will create interest in the company’s solutions and generate qualified opportunities that convert into sales.

Responsibilities:

• Cold Prospecting & Outreach: Use email, phone calls, and social media (LinkedIn, etc.) to engage with potential clients and create interest in company solutions.
• Lead Qualification: Assess and qualify leads based on predefined criteria, including company size, industry, pain points, and buying potential.
• Appointment Setting: Schedule meetings or calls between qualified prospects and the sales team to advance the sales process.
• CRM Management: Maintain accurate records of leads, outreach efforts, and communications within the CRM (Salesforce or similar).
• Collaboration: Work closely with the sales team to ensure a smooth handoff of leads and provide insights that may help with closing deals.
• Continuous Learning: Stay updated on the company’s products and market trends to communicate the value proposition to prospects effectively.

Requirements

• Education: Bachelor’s degree or equivalent experience in business, marketing, or related field.
• Sales & Prospecting Experience: 1-3 years of experience in outbound sales, lead generation, or cold calling (experience in SaaS or tech is a plus).
• Communication Skills: Strong written and verbal communication skills, with the ability to engage and persuade prospects effectively.
• CRM Proficiency: Experience using CRM tools (e.g., Salesforce, HubSpot) to track outreach and manage leads.
• Goal-oriented: Self-motivated with a strong drive to meet or exceed lead generation and appointment-setting goals.
• Adaptability: Ability to work in a fast-paced, remote environment and adjust to changing priorities.
• Persistence & Resilience: Comfortable with cold outreach and overcoming objections to move prospects through the sales funnel.
• Team Player: Ability to collaborate with the sales team and provide valuable insights to improve the lead conversion process.

Metrics:

• Leads Generated: Number of new leads identified and qualified per month.
• Appointments Set: Number of meetings or calls scheduled with qualified prospects.
• Conversion Rate: Percentage of qualified leads converted into meetings with the sales team.
• Outreach Volume: Number of calls, emails, and social media touches made per day/week.
• Response Rate: Percentage of prospects responding to outreach attempts.
• Sales Qualified Leads (SQLs): Number of leads that meet the criteria for passing to the sales team.
• Quota Achievement: Percentage of monthly or quarterly goals for lead generation and appointments set.

Benefits

• Join a dynamic startup environment where your contributions make a significant impact.
• Competitive compensation package with opportunities for growth and advancement. 
• Collaborative and supportive team culture that values innovation and creativity. 
• Health benefits. 
• 401K Plan 
• Unlimited PTO (With management approval) 
• Fully Remote Company.
  
  Some travel to attend meetings is required.

The compensation for a Sales Development Representative (SDR) role can vary based on factors like location, company size, industry, and experience level.

However, here is a general guideline for the base salary and commission/bonus structure for the position:

Base Salary:

• Range: $50,000 - $70,000 per year
• For entry-level SDRs with little to no experience, the base salary may be closer to the lower end of the range ($50,000).
• For more experienced SDRs or those in higher-cost-of-living areas, the base salary can reach or exceed $70,000.

Commission & Bonuses:

• Commission Structure: Typically tied to lead generation and meetings set.
  
  SDRs often earn commissions based on the number of qualified leads (Sales Qualified Leads or SQLs) or appointments successfully set for the sales team.
• Commission: $5,000 - $15,000 per year based on performance, with a per-lead or per-appointment bonus.
• Some companies also offer performance bonuses based on meeting or exceeding monthly or quarterly targets (e.g., number of leads generated, appointments set, conversion rates).
  

Total Compensation (Base + Commission):

• Range: $60,000 - $85,000 per year (including base salary and commission)
• Highly successful SDRs in well-established companies may earn more, especially if the commission structure is aggressive.
  

Additional Benefits:

• Health & Wellness Benefits: Medical, dental, and vision insurance.
• Retirement Plans: 401(k) with employer match.
• Paid Time Off (PTO): Typically 2-4 weeks of vacation, plus holidays.
• Professional Development: Budget for training, certifications, and conferences.
• Equity/Stock Options: Some startups may offer equity in the company.
• Remote Work Benefits: Home office stipends or allowances (e.g., for equipment or internet costs).

For a Sales Development Representative (SDR) with higher-level expertise and sales experience, compensation should reflect their advanced skills, proven track record, and the added value they bring to the role.

Here's an adjusted compensation recommendation for a more experienced SDR:

Base Salary:

• Range: $70,000 - $90,000 per year
• For an SDR with a few years of experience or who has a solid understanding of sales, SaaS, or tech industry knowledge, the base salary will likely be on the higher end ($80,000–$90,000).
• SDRs with a strong track record or coming from industries with higher compensation standards may command salaries on the upper end of the range.

Commission & Bonuses:

• Commission Structure: For an experienced SDR, the commission is often based on both the volume of leads generated and their quality (e.g., Sales Qualified Leads or SQLs).
  
  There may also be bonuses for helping move deals further down the sales funnel or contributing to closed deals.
• Commission: $15,000 - $30,000 per year depending on performance, often structured as a tiered commission plan with higher payouts for exceeding quotas.
• Bonus: Performance-based bonuses for meeting or exceeding monthly/quarterly goals (e.g., appointments set, qualified leads passed to sales).

Total Compensation (Base + Commission):

• Range: $85,000 - $120,000 per year (including base salary and commission)
• A high-performing, experienced SDR in a growth-focused company can earn up to $120,000+ annually if performance metrics are consistently exceeded.

Additional Benefits:

• Equity/Stock Options: Startups or growth companies may offer stock options as part of the compensation package.

Example Compensation Breakdown:

• Base Salary: $80,000
• Commission/Bonuses: $20,000 (based on meeting monthly lead generation and appointment setting targets)
• Total Compensation: $100,000

This structure rewards higher expertise with a more competitive base salary and more generous performance-based incentives.

Required Skill Profession

Sales Representatives, Services