Job Overview
Location
Tysons Corner, Virginia
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Job Description
Job Description:
- The Salesforce Marketing Cloud Solution Architect will lead the design and implementation of Marketing Cloud solutions to support business objectives and marketing strategies.
- The role involves architecting automated customer journeys, managing data integrations, ensuring data governance, and collaborating with cross-functional teams to deliver scalable, secure, and high-performing solutions.
Responsibilities:
- Lead the technical architecture and design of Salesforce Marketing Cloud solutions.
- Develop scalable data models and define integration strategies with external systems.
- Ensure data quality and governance within Marketing Cloud.
- Architect and guide the implementation of automated customer journeys, campaigns, prospect management, and segmentation strategies using Journey Builder and Content Builder.
- Design and oversee integrations between Marketing Cloud, other Salesforce products (e.g., Sales Cloud), and third-party platforms using APIs and other methods.
- Collaborate with marketing, data, sales, and IT teams to gather requirements and provide technical guidance.
- Monitor and optimize platform performance, ensuring security, scalability, and compliance with industry best practices.
Required Skills:
- Deep expertise in Salesforce Marketing Cloud tools: Automation Studio, Journey Builder, Content Builder, Email Studio, Mobile Studio, and Personalization.
- Experience with data model design, data integration strategies, and working with APIs (REST, SOAP).
- Excellent communication and collaboration skills with diverse stakeholders.
- Ability to translate business requirements into actionable, scalable technical solutions.
- Experience leading complex projects, driving technical vision, and managing project timelines and budgets.
Certifications Preferred:
- Salesforce Marketing Cloud Certified Consultant/Specialist/ Architect
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