Job Description
JOB TITLE: Salesforce Platform & Integration Manager
DEPARTMENT: Information Technology
REPORTS TO: Chief Information Officer, Information Technology
EFFECTIVE DATE: Immediate Hire, In-Office
Role Summary:
Salesforce Platform & Integration Manager is the strategic leader and authority over the global Salesforce ecosystem.
This role owns the end-to-end platform roadmap, implementation, governance structure, and stakeholder engagement model to ensure Salesforce capabilities align tightly with enterprise business priorities.
The role blends CRM vision with technical fluency—able to translate executive intent into scalable, secure, and business-ready solutions.
This individual will define and oversee platform strategy, architecture alignment, platform configuration and development, user enablement, cross-cloud integrations, and DevOps maturity.
They will lead the governance of the platform globally while also empowering regional execution and adoption.
This role reports directly to the CIO and serves as a bridge between executive leadership and delivery teams.
Key Responsibilities:
Strategic Leadership
Own the Salesforce platform roadmap, ensuring alignment with corporate strategies and transformation initiatives across BB and BC Sales, Marketing, Service, Legal, and Operations.
Govern solution prioritization, platform investments, and innovation pipeline.
Lead stakeholder engagement, drive CRM adoption, and champion Salesforce as a business value enabler.
Manage and coordinate system integrator (SI) partners, independent contractors, and internal teams to ensure alignment with platform strategy, delivery quality, and timelines; define clear roles, deliverables, and performance expectations.
Define and enforce global platform governance, while supporting regionalized execution and compliance requirements.
Platform Architecture, Development and Operations Ensure technical strategies align with enterprise architecture, including system integrations, data models, API governance, and security technical design decisions with the authority to challenge architecture and validate risk; oversee implementation of robust API frameworks, web services integrations (REST/SOAP), and secure data exchange patterns across internal and external systems.
Design, develop, and maintain the Salesforce platform, including Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud.
Align release strategy and DevOps maturity, including CI/CD pipelines, environment management, and compliance guardrails.Coordinate delivery teams across development, QA, and release management; ensure agile practices are followed.
Standardize architectural frameworks, design patterns, and platform performance metrics.
Support data integrity, security posture, and integration architecture with enterprise platforms (, ERP, MDM, finance systems).
User Enablement & Change Management Define and lead the user enablement strategy, including training frameworks, learning content, and role-based onboarding.
Build and scale internal Salesforce Champions networks to drive adoption and localized support.
Create executive dashboards to track adoption, sentiment, and platform ROI metrics.
Lead organizational readiness and change enablement for new releases and capability rollouts.
Qualifications + years of progressive Salesforce experience, including platform leadership, implementation and maintenance in enterprise environments.
Proven expertise in Salesforce platform implementation and administration across Sales, Service, Marketing, and Data Clouds.
Deep experience designing and managing enterprise-grade Salesforce integrations using APIs, middleware, and web services (REST, SOAP), with proven ability to handle large data volumes and real-time data flows.
Hands-on experience with SalesForce development including Apex, Salesforce Object Query Language, data model design, web services integration, and programming languages such as JavaScript, Python
Strong understanding of platform governance, security models, and global compliance practices.Demonstrated success leading to cross-functional transformation through Salesforce technologies.
Experience with Digital Engagement, AppExchange solutions, middleware integration, and DevOps tools (, Gearset, Copado, Azure DevOps).
Familiarity with Agile, CI/CD pipelines, and environment lifecycle governance.
Preferred Certifications Salesforce Certified Application or System Architect
Salesforce Administrator
Salesforce Integration Architecture Designer
Salesforce Platform Developer I/II
Agentforce, CTI knowledge or experience is a plus
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