Senior Analyst, Marketing Analytics

Job description

We Put the World on Vacation

Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands.

Our dedicated associates help the company achieve its mission to put the world on vacation.

Innovation and growth keep our work interesting and fun.

Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The

Sr. Analyst, Marketing Analytics

supports the Marketing Analytics & Testing team.

The Sr. Analyst manages the daily work activities for the Marketing Analytics team.

This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels.

The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing/digital marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.

This is a hybrid role in office Monday, Tuesday, Wednesday and remote Thursday, Friday.

How You'll Shine:

Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.

Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and overall marketing and channel effectiveness.

Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.

Build customer segmentation to inform audience strategy and personalization.

Present findings and strategic recommendations to senior leadership and cross-functional teams.

Support marketing forecasting, budget allocation, and ROI/ROAS analysis.

Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.

Forecast marketing performance and Budget allocation recommendations (scenario planning + predictive modeling)

Mentor junior analysts and contribute to best practices in marketing analytics and data governance.

What You'll Bring:

Bachelor's or Master's degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.

Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry

Three (3) years Digital Reporting experience using visualization reporting tools such as, Looker Studio, Power BI, Tableau or Domo

Three (3) years of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely, required.

Three (3) years of eCommerce analytics experience, required.

Three (3) years of experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.

Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis

Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy is mandatory

Advanced skills with BigQuery, Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot)

Experience in statistical software suites (R, Python) - Nice to have.

Successful organization skills and ability to execute effectively on assigned workload

Confident, clear, effective communication - both internal teams and client-side

Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor)

A team player who is self-motivated, enthusiastic, and customer-centric

Advanced knowledge in Campaign Attribution Framework, Mix Media Modeling, and Incrementality + Hold Out performance a plus

Proficiency in SQL for data querying and manipulation required (MSSQL, Oracle SQL, Big Query SQL)

Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations

Experience with data visualization tools (e.g., Power BI, Looker, Tableau)

Advanced Excel skills, including experience-using formulas, pivot tables etc.

Advanced MS PowerPoint skills

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.

Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

Medical

Dental

Vision

Flexible spending accounts

Life and accident coverage

Disability

Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)

Wish day paid time to volunteer at an approved organization of your choice

401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)

Legal and identify theft plan

Voluntary income protection benefits

Wellness program (subject to provider availability)

Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another.

We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience.

Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class.

If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com , including the title and location of the position for which you are applying.

Required Skill Profession

Business Operations Specialists