Senior Analyst, Marketing Performance & Optimization

Job description

**_Welcome to Warner Bros.

Discovery… the stuff dreams are made of._**

**Who We Are…**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices.

Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world.

We are fans of what we make and proud of what we do.

We have studios and offices across the globe.

**The Job**

As a Senior Analyst, Marketing Performance & Optimization, you’ll play a critical role in helping WB Games understand and improve how marketing efforts drive player acquisition, engagement, and retention—especially across mobile and live-service titles.

Reporting to the Director of Marketing Performance & Optimization, you’ll partner with publishing, studio, and media teams to deliver actionable insights that shape campaign strategy, media investment, and product decisions.

You’ll work across paid media, CRM, social, community, and owned channels to analyze performance, identify optimization opportunities, and support test-and-learn initiatives.

Your work will help unify marketing and player data into clear, decision-ready insights.

**The Daily**

+ Analyze marketing performance across mobile and console/PC titles, focusing on paid media, UA, CRM, brand, social, and community channels.
+ Build and maintain dashboards and reporting tools that track key metrics (CPI, ROAS, LTV, retention, engagement) across campaigns and platforms.
+ Support the development of cross-channel measurement frameworks tailored to mobile dynamics.
+ Translate performance data into clear, actionable insights that inform campaign optimization, media strategy, and creative effectiveness.
+ Collaborate with Central Tech, media teams, and external partners to integrate data from ad networks, MMPs, CDPs, store analytics, and in-game telemetry.
+ Assist in identifying player behavior signals that predict long-term value and support predictive modeling efforts.
+ Contribute to test-and-learn programs focused on audience segmentation, creative strategy, and media mix optimization.
+ Partner with Brand Marketing and Franchise Planning to ensure insights inform GTM planning and post-launch performance.

**The Essentials**

+ 3–5 years of experience in marketing analytics, performance measurement, or business intelligence—preferably in gaming, entertainment, or tech.
+ Strong understanding of mobile marketing, ad networks, attribution models, and UA optimization strategies.
+ Proficiency in analyzing marketing metrics (ROAS, LTV, CPI, CTR, retention curves) and connecting them to campaign and product outcomes.
+ Experience working with data platforms and tools (e.g. MMPs, CDPs, store analytics, in-game telemetry).
+ Ability to synthesize complex data into clear, actionable insights for cross-functional stakeholders.
+ Strong communication skills and comfort presenting findings to marketing, studio, and media teams.
+ Passion for games and player-first storytelling.

**The Nice to Haves**

+ Passion for gaming and deep familiarity with industry trends and player communities.
+ Experience with SQL, Python, or other data tools for analysis and automation.
+ Familiarity with media buying platforms (Meta, Google, Unity, TikTok) and creative performance evaluation.
+ Background in mobile-first publishing environments.
+ Experience supporting test-and-learn programs or experimental design.

**How We Get Things Done…**

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done.

You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day.

We hope they resonate with you and look forward to discussing them during your interview.

**Championing Inclusion at WBD**

Warner Bros.

Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.

Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required.

Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.

Base pay is just one component of Warner Bros.

Discovery’s total compensation package for employees.

Pay Range: $86,450.00 - $160,550.00 salary per year.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

In addition, Warner Bros.

Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Required Skill Profession

Other General