Senior Analyst, Media Analytics

Job description

**Company description**

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines.

Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.

As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business.

Every investment we make has an ROI mindset—not just for our clients, but for our agency at large.

We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

**Overview**

**What does Zenith Analytics do?**

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals.

We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

**What does a successful Senior Analyst look like?**

We don’t all look the same, and we don’t expect you to, either.

But a successful Senior Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve.

We are looking for prior experience in media analytics, especially digital media, but isn’t necessarily a requirement.

At least 2-3 years of prior professional experience is highly desired.

**Responsibilities**

The Analysts form the foundation of the Analytics team, pulling and arranging data from a multitude of sources to feed business-improving insights and putting it all together into presentations that bring the story home to our clients.

Like Analysts, Senior Analysts pull and arrange data but also play a pivotal role in mentoring Analysts.

As more experienced analysts and project managers, Senior Analysts also mentor Analysts in best practices for working with data, communicating with internal teams, and designing basic data strategies on the campaign level.

Senior Analysts work closely with a manager to help execute the broader vision for the account.

**Qualifications**

+ Bachelor’s Degree in a related field
+ 1-2 years of relevant media data analytics experience
+ Extensive experience working with Microsoft Office (including Advanced Excel skills)
+ Fluency with Excel (including pivot tables and vlookups)
+ Knowledge of SQL and/or Tableau tools such as Tableau Prep
+ Knowledge with the following ad technologies: Adobe Analytics, IAS, Double Verify, third party ad serving (CM360), rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Google Analytics, Zefr, Google Ads Manager
+ Knowledge of broad range of online advertising media channels from Display Banners, Email, Contextual, Social, CRM, HPTO
+ Ability to derive insight from observation which aligns with campaign objectives
+ Ability to communicate complex ideas to internal clients
+ Demonstrated strong project management skills

**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $72,390 - $95,200 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 11/24/25.

Veterans Encouraged to Apply

#LI-SM5

Required Skill Profession

Other General