Senior Analyst, Paid Search

Job description

**Company description**

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions.

It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing.

It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts.

We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different?

There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

**Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

**Open** - We value diverse perspectives and new ways of working.

**Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.




**Overview**

We’re seeking a **Senior Analyst, Paid Search** for our National Entertainment Client team.

This is a new account, offering a unique opportunity to shape strategy and build the paid search foundation from the ground up.

In this role, the Senior Analyst will execute paid search campaigns while contributing to the strategic direction.

They will act as a bridge between campaign execution and client objectives, ensuring a deep understanding of client needs and that paid search efforts deliver measurable results aligned with business goals.


**Responsibilities**

· Responsible for ongoing management, execution, and monitoring of paid search campaigns


· Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix


· Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations


· Partner with Analysts to train and mentor on search campaign management and executional best practices


· Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture


· Steward submissions through review process and accurately launch new campaigns in alignment with approved assets


· Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed


· Lead reporting work stream by providing insights; giving meaning and next steps to performance data


· Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up


· Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives


· Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives


**Qualifications**

· 1.5+ years of hands-on paid search campaign management experience


· Ability to multi-task, manage one’s time and demonstrate personal organization


· Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)


· Strong understanding of search campaign management toolkit including Google Ads, Search Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms


· Experience providing clear direction and training others on search tasks and concepts


· Strong communication and listening skills, deeply understanding the needs of others and articulate their needs


· Understanding of paid search metrics and how they are connected


· Exhibits integrity, trust, and investment in self-development


· Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team


**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.



Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $59,850 - $82,740.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be <>.

All your information will be kept confidential according to EEO guidelines.

Required Skill Profession

Other General