Senior Analyst, Search Engine Optimization

Job description

**Company description**

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.

Today, and tomorrow.

We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.

Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

**Overview**

As a **Search Engine Optimization Senior Analyst** , you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy.

You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain in-depth knowledge of how these capabilities work.

Additionally, you’ll help drive forward-thinking strategies in AI Optimization (AIO), Generative Engine Optimization (GEO), and organic commerce initiatives on platforms like Amazon, Walmart, and other marketplaces to maximize our clients’ organic performance across digital channels.

**Responsibilities**

**Day to day, your responsibilities will include:**

+ Consulting with internal teams and clients on search engine accessibility, AIO/GEO strategies, and organic marketplace opportunities
+ Performing keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses for both traditional search and marketplace platforms
+ Providing optimization recommendations for site content, generative search experiences, and product listings on platforms such as Amazon and Walmart
+ Developing and executing link-building strategies and organic commerce growth tactics
+ Monitoring and reporting on organic performance across search engines and marketplaces, providing monthly/quarterly metrics reports to show value against all initiatives
+ Staying up-to-date with industry trends in SEO, AIO, GEO, and organic commerce to proactively identify new opportunities for our clients

**Qualifications**

+ A four-year degree in marketing, computer science or a related field
+ 2 to 4 years of experience in search engine optimization, web development, or analytics
+ Basic knowledge of HTML, JavaScript, and CSS
+ Solid analytical and problem solving skills – and a knack for details
+ Strong communication and presentation skills – you’re poised, articulate and convincing
+ Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
+ **Preferred:** Experience with organic commerce on platforms such as Amazon, Walmart, Instacart, etc., including optimization of product listings and organic ranking strategies
+ **Preferred:** Knowledge of and/or hands-on experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools

Got the sparkle?

Apply if you believe your unique skills are a fit.

We’d love to hear from you.

Digitas is an equal opportunity employer.

**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $59850 - $90620.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 10/22/2025.

All your information will be kept confidential according to EEO guidelines.

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Required Skill Profession

Other General