Senior Associate, Marketing Operations

Job description

**Company description**

Profitero is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably.

Our integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1200+ retailers in 70+ countries.

Profitero’s Open Commerce Ecosystem makes it possible for retailers, agencies and tech providers to combine digital shelf data insights with their own solutions, eliminating data gaps and unlocking incremental value for brands.

**Overview**

As a Marketing Operations Manager, you’ll play a pivotal role in scaling and optimizing our go-to-market engine.

You’ll manage systems, data flows, campaign execution support, and performance tracking across our marketing tech stack.

This role is ideal for someone who thrives in a fast-paced, evolving environment and is passionate about operational excellence, driving revenue impact, and the infrastructure that supports effective marketing.

**Responsibilities**

+ Marketing Tech Stack & Automation: Own and optimize our marketing automation platform (HubSpot) and ensure smooth integration with Salesforce CRM and Gainsight CS.

Establish best practices for email setup, list management, and campaign execution.

Support website updates in Webflow and track performance using HubSpot.
+ Campaign Execution Support: Partner with our demand generation and content teams to build and QA email campaigns, nurture programs, lead scoring models, and workflows.

Identify, track and implement new ideas to improve BDR response rate via email prospecting to help BDRs achieve sales qualified meeting goals
+ Data Governance: Ensure clean, compliant, and unified marketing data across systems and expand our marketing opt in list in Hubspot.

Maintain lead lifecycle tracking, contact segmentation, and integrations.
+ Performance Reporting: Develop account based dashboards and reporting frameworks that highlight campaign performance, funnel health, and key insights for both Marketing and Sales.

Collaborate with demand generation to track, analyze, and optimize campaign effectiveness across channels.
+ Process Optimization: Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in Hubspot and SFDC.
+ BDR best practice: Track open and click through rates in Outreach to ensure our global BDR team is working towards best practice and optimizing performance.
+ Rev Ops Alignment: Work closely with Rev Ops to align on MQL/SQL definitions (and document), ensure smooth lead handoffs, and maintain clear funnel metrics.
+ Compliance & Security: Help ensure marketing practices adhere to privacy regulations (e.g., GDPR, CCPA) and internal data security standards.
+ Continuous Learning: Stay current on best practices in marketing automation, lead management, and MarTech trends.

**Qualifications**

+ 3–5 years of experience in marketing operations or revenue operations, ideally within a B2B SaaS company.
+ Hands-on experience managing HubSpot’s marketing platform.
+ Previous experience in eCommerce or at a consumer products company preferred
+ Knowledge of HTML/CSS for email and landing page troubleshooting preferred
+ Familiarity with sales enablement tools (e.g., Outreach, SalesLoft) preferred
+ Familiarity with Salesforce CRM and Gainsight CS (or comparable tools); ideally knowledge of tools like Crossbeam.
+ Knowledge of Outreach and how we can use this platform to track and improve BDR effectiveness.
+ Proven experience building custom dashboards in SFDC and performance reports.
+ Strong grasp of tracking and reporting for email, social, and paid SEO campaigns.
+ Excellent project management and multitasking skills—you’re comfortable working on multiple priorities at once.
+ A self-starter mindset—you take initiative, embrace ambiguity, and love optimizing processes.
+ Strong attention to detail and a passion for clean data.
+ Excellent communication skills and a collaborative spirit.

**Additional information**

Profitero cares about its employees.

As a company we feel that as our employees are always going the extra mile, so should we.

That’s why we offer fantastic benefit packages to our employees, including:

+ Rich Health Dental & Vision plans
+ Smart, genuine and cool people work here
+ Competitive salary ***commensurate with experience
+ 401K plan with match
+ Flexible PTO
+ Commuter benefits
+ Employee Assistance Program (EAP)
+ Free on-site amenities including office snacks, coffee, beer & wine, and a gym!
+ Access to Personal Learning Development Library
+ Publicis ‘Work Your World’ initiative: every employee will be able to work from any of the 100+ countries where Publicis operates, for six weeks a year
+ Volunteer opportunities

Profitero is committed to creating a diverse work environment and is proud to be an equal opportunity employer.

All qualified applicants will receive fair consideration for employment.

Profitero recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected characteristics as required by applicable law.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $59,850 - $86,680/Annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 10/14/25.

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