Job description
**Company description**
Founded in 1926, **Publicis Groupe** is one of the most established and respected communications groups in the world — and today, we’re proud to be the **second-largest globally** and the **most valuable holding company in the industry** .
With over **100,000 employees** across **100+ countries** , we combine the power of **creativity, data, media, and technology** to drive business transformation for the world’s leading brands.
Publicis Groupe has a **thriving and ever-growing presence in the Middle East** , driven by **exceptional regional talent** , world-class agency brands, and a diverse portfolio of forward-thinking clients.
**Headquartered in Dubai, UAE** , with offices across **Saudi Arabia, Jordan, Egypt, Kuwait, Iraq, Lebanon, Turkey, and Qatar** , we’re proud to be recognized as one of the **most awarded and admired creative networks in the region** .
We believe **transformation starts with people** — their creativity, curiosity, and ambition.
That belief powers everything we do, from bold campaigns to breakthrough strategies, always with a human touch.
We operate through four key solution hubs:
+ **Publicis Communications** – home to **Leo Burnett** , **Publicis Middle East** , **Saatchi & Saatchi** , and **MSL**
+ **Publicis Media** – comprised of **Digitas** , **Spark Foundry** , **Starcom** , and **Zenith**
+ **Publicis Sapient** – our digital business transformation partner
+ **Epsilon** – our data and personalization powerhouse
**Overview**
We are hiring a proactive and insights-oriented Senior Data Analyst – Retail, Fuel & Mobility to our client retail operation business.
This role will deliver critical business intelligence through sales analytics, customer behavior insights, and data-driven strategy support.
Key Responsibilities
+ Analyze customer behavior and sales performance at product, category, and location levels.
+ Conduct root cause analysis of performance anomalies and data hygiene issues.
+ Generate data-driven recommendations to address business challenges and drive growth.
+ Design and execute experiments including A/B testing and surveys to validate business hypotheses.
+ Develop and maintain dashboards and automated reports to track KPIs and operational metrics.
+ Collaborate with digital, retail, and operations teams to ensure data accuracy and usability.
+ Support retail and mobility initiatives by transforming raw data into strategic insights.
**Responsibilities**
**Technical & Product**
·Tools: SQL, Python, R, Power BI, Tableau.
·Platforms: Data IQ
·Capabilities: ML modeling, customer segmentation, forecasting.
Key Success Metrics displayed previously
+ Insights leading to improved sales, category performance, and customer satisfaction
+ Timely delivery and adoption of dashboards and reports
+ Business impact of experiments and data-driven recommendations
**Business Acumen & Operational Efficiency**
·Retail-centric data application.
·Efficient reporting and insight delivery.
·Collaborative work style across digital, retail, and operations teams.
**Innovative & Analytical Mindset**
·Root cause analysis and insight storytelling.
·Curious and experimental with data to unlock new insights.
**Qualifications**
+ Bachelor’s degree in business Analytics, Computer Science, Statistics, or Economics required.
+ Master’s degree in data science, Retail Analytics, or Operations Research is preferred.
Professional Experience:
+ 6 - 8 years in B2C data analytics, preferably within fuel retail, convenience retail, or mobility sectors.
+ Hands-on experience with:
+ SQL, Python, R
+ BI tools (e.g., Power BI, Tableau)
+ Data IQ or equivalent platforms for data preparation and ML modeling
+ Strong experience in customer segmentation, behavioural analytics, and sales forecasting.
+ Ability to work with cross-functional teams and present technical findings to non-technical stakeholders.
+ Exposure to ML model deployment and real-world use case delivery is an advantage.
+ Familiarity with retail operations, loyalty programs, or car-service analytics is a plus.
**Additional information**
R-3067 P-3465
Required Skill Profession
Other General