Senior Director, Advanced Content Analytics & Forecasting

Job description

NBCUniversal is one of the world's leading media and entertainment companies.

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences.

We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences.

NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work.

We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine.

The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content.

The spin-off is expected to be completed during 2025.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International.

With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another.

We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience.

But most of all, we’re backed by a culture of respect.

We embrace authenticity and inspire people to thrive.

This leadership role will leverage a wide spectrum of data to supply and advise key stakeholders across NBCUniversal’s brands, platforms and entertainment studios.

Reporting to the SVP of Advanced Content Analytics, you will influence content development, programming, forecasting, merchandising and key strategic decisions.

 With a catalog-wide purview, you will lead a strong bi-coastal team and work in a highly visible and fast-paced environment synthesizing and building key analyses, data models and customized data products.

This role will have a tangible impact on Peacock’s growth and success into the future.

Responsibilities:

+ Be a source-of-truth for performance, merchandising and forecasting for all content on Peacock using a blend of descriptive & predictive analytics and utilizing a variety of datasets

+ Develop powerful viewing KPI insights and estimates using SQL, Python, gAI tools and advanced analytical methods

+ Identify and develop appropriate data solutions to advise key tactical and strategic decisions being made by various stakeholders (ie.

Finance, Growth, Strategy, Studios) 

+ Lead our Peacock Content Forecasting team advising NBCU’s content strategy, planning and deal-making efforts

+ Lead our Content Merchandising Analytics team helping key operational leads to surface and exhibit our content to customers in an optimal manner

+ Spearhead Content Efficacy Analytics utilizing disparate datasets to build tools that can help NBCU optimize myriad content business efforts

+ Partner with Data Science and other teams to build and wield sophisticated data products that will help executives & operational teams track multifaceted performance dynamics


+ Bachelor's degree in an analytical field such as Marketing, Business, Economics, Finance, Mathematics, or Statistics

+ 10+ years of data analysis, advanced analytical and storytelling experience

+ Ability to leverage SQL/Python to effectively query and analyze data

+ Knowledge of Tableau and other equivalent data-visualization tools

+ Ability to present insights to both technical and non-technical executives and stakeholders

Preferred Qualifications:

+ Video/TV/Streaming content enthusiast and conversant in their viewing preferences and behaviors

+ Proven success building and developing employees into star performers

+ Experience with various gAI models and tools

+ Experience using 3rd party data sets (e.g. Nielsen, Antenna, TalkWalker)

+ Team-oriented and collaborative with an aptitude and willingness to learn

+ Strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website.

Salary range: $170,000-$210,000, bonus and LTI eligible

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.

You can submit your request to AccessibilitySupport@nbcuni.com.

Required Skill Profession

Other General