Senior Executive Media

Job description

**Company description**

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.

With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.

Starcom is part of Publicis Media—the global media solutions group

**Overview**

Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.

You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns.

You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business.

Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Manage day-to-day client relationships and communications.

Mentor and guide junior planning team members.

**Responsibilities**

**Technical & Product**

Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign & competitive)

Expertly developing and evaluating supplier proposals

To be able to set the clients expectations on all projects

To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues

To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment

Lead on media spend summaries and flowcharts to make sure they are updated and accurate

Direct team member with the input from strategy, implementation, data-driven insights and recommendations.

Master a flawless media planning process

Connect with internal specialists and external stakeholders units to design integrated solutions to our clients

Master a flawless media execution process working alongside various stakeholders (client, creative agency ..

etc)

To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)

To work with Buying Team: Provide them with an investment brief, Collaborate in the development of implementation plan, Liaise with them regarding any issues on on-going plans

To work closely with the finance department to generate periodical reconciliation and manage ad-hoc vendor issues

To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options To be involved in helping develop & deliver competitive / plan rationale presentations

Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.

Strong analytical skills and ability to interpret data and market research.

Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.

Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).

Expertly developing and evaluating supplier proposals.

Ability to set client's expectations on all projects.

Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.

Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.

Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).

In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.

Knowledge of digital media and emerging technologies.

Lead on media spend summaries and flowcharts to make sure they are updated and accurate.

Direct team member with the input from strategy, implementation, data-driven insights and recommendations.

Mastery of flawless media planning process and ability to design integrated solutions to clients.

Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).

Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.

Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.

Involved in helping develop and deliver competitive/plan rationale presentations.

**Business Acumen & Operational Efficiency**

Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies

Be able to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goal

Begin to develop an understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales

Build and maintain media knowledge of the market, consumer and media research available

Use research tools and data to analyze target audience and products.

Develop knowledge of research tools such as GWI, brand pulse...

etc to understand the business

Develop a deep understanding of the business category & knowledge of the competitive frame.

Deep understanding of the advertising and media industry and the role of media planning within it.

Proven ability to manage multiple projects, clients, and stakeholders.

Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.

Ability to develop a good rapport with media owners, colleagues and creative agencies.

Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.

Understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.

Building and maintaining media knowledge of the market, consumer, and media research available.

Develop a deep understanding of the business category & knowledge of the competitive frame.

**Qualifications**

BS/MS degree in marketing or a related field

Proven working experience of 2-5 years in media planning (online & offline)

Proven ability to mentor and lead a team of planning executives is preferable.

Strong organizational skills, team player, ability to multitask, and work under pressure.

Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Fluent in English and Arabic

**Additional information**

R-2635P-2957

Required Skill Profession

Other General