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Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York Job Opening In New York – Now Hiring Mediabistro


Job description

Senior Growth Marketing Manager, Web and SEO

Join to apply for the Senior Growth Marketing Manager, Web and SEO role at Handshake

Senior Growth Marketing Manager, Web and SEO

Join to apply for the Senior Growth Marketing Manager, Web and SEO role at Handshake

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Your impact

At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer.

As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth.

You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.

Your impact

At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer.

As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth.

You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.

Your role

  • Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation.
  • Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals.
  • Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences.
  • Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture.
  • Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.

Your Experience

  • 5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO.
  • Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely.
  • Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs.
  • Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS).
  • Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies.
  • Bonus: Experience with mobile app store optimization (ASO) strategies and tools.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales
  • Industries

    Software Development

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


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Are You Looking for Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York Job?

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2. Loyalty

3. Impartiapty

4. Integrity

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6. Respect for human rights

7. Obeying United States laws and regulations

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The average salary range for a varies, but the pay scale is rated "Standard" in New York. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

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Key qualifications for Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Mediabistro interview tips for Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York

Here are some tips to help you prepare for and ace your Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York job interview:

Before the Interview:

Research: Learn about the Mediabistro's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Senior Growth Marketing Manager, Web and SEO Job at Handshake in New York interview at Mediabistro, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Mediabistro's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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