Senior Manager Marketing Technology (Strategy and Innovation)

Job description

We have an exciting opportunity to join our team as a Senior Manager - Marketing Technology (Strategy and Innovation).



The Senior Manager, MarTech Strategy and Innovation will drive the alignment of marketing technology solutions with NYU Langone Health's strategic objectives.

This role is ideal for a data-driven professional with expertise in personalization strategies, ecosystem-level thinking, customer data platforms (CDPs), audience segmentation, and eCommerce.

The successful candidate will play a crucial role in advancing NYU Langone Healths digital capabilities, and enabling the greater Communications, Marketing, Government and Community Affairs (CMGCA) department to achieve its goals through innovative technology solutions.
Reporting directly to the Director, Marketing Technology Strategy & Innovation, this position will join a team responsible for ensuring seamless technology implementation and management, cost-effective solutions, and strategic vendor partnerships across marketing technology platforms.

By applying expertise in marketing, performance analysis, and cross-functional collaboration, the Senior Manager will ultimately enhance NYU Langone Healths audience engagement strategy and business outcomes.

Job Responsibilities:

Marketing Technology Strategy

- Lead the administration, maintenance, and optimization of marketing technology platforms, ensuring they align with NYU Langone Healths digital marketing goals.

- Define platform specifications, translating marketing objectives into precise technical requirements.

- Leverage data insights to evolve digital platforms, enhancing web production and development in collaboration with multiple teams.

- Identify and implement enhancements to platform features and functionality to optimize user experience and drive engagement.

- Proactively identify automation opportunities and strategies to streamline processes and improve efficiency.

- Define and execute test-and-learn strategies across platforms to continuously improve performance.

- Maintain a deep understanding of business requirements for NYU Langone Healths technology ecosystem and identify opportunities to enhance the internal and external user experience.

Platform Management

- Leverage audience segmentation, CDP insights, and marketing automation tools to optimize engagement and conversion rates.

- Track key performance metrics and refine strategies based on data insights.

- Ensure marketing technology platforms support omnichannel personalization strategies to securely enhance patient and prospect experiences.

- Efficiently manage projects and priorities while adhering to organizational standards.

Collaboration and Influence:

- Partner with vendors, contractors, and freelancers to optimize platform quality and functionality.

- Work closely with the Content Strategy team to ensure technical capabilities support content distribution and engagement strategies.

- Collaborate with the Digital and Information (MCIT) team to align technical requirements, ensuring seamless UX/UI across platforms.

- Coordinate with other institutional leaders to ensure consistency in content, branding, and personalization strategies.

- Support Digital Marketing & Communications Analysts in data collection, key performance indicator (KPI) tracking, and metric analysis.

Minimum Qualifications:

Preferred Qualifications:
- 5+ years of experience in marketing technology, personalization strategy, and platform management.
- Expertise in audience segmentation and data-driven decision-making (CDP experience desirable)
- Proficiency with eCommerce strategies, marketing automation, and omnichannel personalization.
- Experience working with web publishing platforms, data management tools, and digital development methodologies.
- Strong analytical skills with the ability to interpret and communicate data-driven insights effectively.
- Proficient in project management and collaboration tools.
- Excellent written and verbal communication skills with strong stakeholder management capabilities.
- Proven ability to work effectively in a highly matrixed environment and lead cross-functional collaborations.
- Bachelors degree in marketing, business, data science, or a related field.
Preferred Qualifications:
- Previous experience in healthcare marketing technology or related industries.

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work.

Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package.

Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement.

The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support.

Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care.

The benefits and wellness package is designed to allow you to focus on what truly matters.

Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.



NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers