Senior Marketing Analyst Marketing Strategy & Insights

Job description

**Location:**
Remote, California
**Employment Type:**
FullTime
**Location Type:**
Remote
**Department**
Marketing
**Compensation:**
$140.3K – $185K
_At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards.

We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location.

The actual pay may vary depending on your skills, qualifications, experience, and work location.

In addition, Confluent offers a wide range of employee benefits.

To learn more about our benefits click_ here (https://confluentbenefits.com) _._

**Overview**

We’re not just building better tech.

We’re rewriting how data moves and what the world can do with it.

With Confluent, data doesn’t sit still.

Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team.

Those who ask hard questions, give honest feedback, and show up for each other.

No egos, no solo acts.

Just smart, curious humans pushing toward something bigger, together.

One Confluent.

One Team.

One Data Streaming Platform.

**About the Role:**

Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent.

This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more.

**What You Will Do:**

+ Focus on website, paid media, and email analytics.
+ Work closely with colleagues across Confluent including Web, Paid Media, Email, Marketing Operations, Data Science, Field Marketing, Finance, and more to drive the execution of strategic or tactical recommendations
+ You’ll apply your analytical and strategic skillset to help optimize the effectiveness of Confluent’s website and digital channels as conversion engines for our business, focusing on:
+ Performance reports, dashboards, and optimization
+ Experimentation analyses and consultation
+ Web event and digital channel tracking and reporting data
+ Web, Paid, and Email forecasting
+ Exploratory analyses, working with Data Science on classification or predictive models
+ Be proactive in identifying opportunities for improvement within your area of ownership, scope and prioritize projects, and spearhead the execution of analytically-driven recommendations in support of key business objectives
+ Analyze digital channel impacts on KPIs like pipeline generation, customer acquisition, product led growth, and consumption growth to recommend optimization strategies
+ Support email marketing performance data analysis
+ Evaluate GEO/SEO performance across priority queries and surfaces, providing data-driven recommendations to optimize visibility and conversion.
+ Connect channel analytics to the full customer journey, enabling visibility into multi-touch attribution, funnel progression, and TAL penetration
+ Partner with Finance to build CAC/LTV models, ensuring Paid and Digital investments are tied to business outcomes
+ Ensure data governance and accuracy across web event tracking, UTM structures, and reporting pipelines in partnership with DS

**What You Will Bring:**

+ 5+ years of experience in an analytics role supporting a B2B go-to-market organization
+ Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
+ 2+ years of experience in SQL querying
+ 2+ year of experience analyzing website visitor and interaction data
+ Experience with modern website, marketing, and data technology stacks such as Google Analytics, Google Tag Manager, Segment, Marketo, Bigquery
+ Experience with data visualization tools such as Tableau
+ Highly proficient in Excel or Google Sheets
+ Familiarity with Salesforce or other CRM software
+ Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
+ Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
+ Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals
+ Be able to own and execute an agenda in a dynamic and entrepreneurial environment

**Ready to build what's next?

Let’s get in motion.**

**Come As You Are**

Belonging isn’t a perk here.

It’s the baseline.

We work across time zones and backgrounds, knowing the best ideas come from different perspectives.

And we make space for everyone to lead, grow, and challenge what’s possible.

We’re proud to be an equal opportunity workplace.

Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.

Required Skill Profession

Other General