Senior Marketing Manager, Web Strategy & Experience

Job description

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life.

We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software.

Like our products, we work better together.

We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful.

Here, you’ll take ownership and drive real change.

Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets.

You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets.
You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform.

This is a high-accountability, high-impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter.

What You’ll Do

Job Level: Individual Contributor (Program Lead)
Reports to: Director, Head of Marketing Strategy & Operations
Location: Denver/Boulder or Scottsdale or Seattle

This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule.

We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation.

We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

• Own the strategy, roadmap, and performance of Axon.com
• Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments
• Develop and lead CRO and testing programs for the website and campaign landing pages
• Manage site structure, UX, content strategy, and page optimization across all products and regions
• Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling
• Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements
• Lead SEO strategy and ensure technical SEO best practices are followed
• Develop and manage the process for web requests, intake, prioritization, and approvals
• Report regularly on traffic, engagement, and conversion metrics and recommend enhancements
• Establish scalable governance frameworks and content QA across site stakeholders
• Supervise content and site updates in CMS (e.g., Storyblok or similar)
• Manage a growing web team and partner with cross-functional teams on their web presence

What You Bring

• 10+ years of experience in web strategy, website management, digital marketing, or UX
• Proven experience owning complex B2B or multi-audience websites
• Experience leading large-scale web projects and cross-functional web teams
• Strong understanding of web UX principles, SEO, accessibility, and performance optimization
• Comfortable working in and managing a modern CMS
• Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
• Experience collaborating with technical teams on roadmap and web tooling
• Bonus: Experience working in SaaS, public safety, or international web environments

AI Expectations in This Role

You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA.

You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization.

Alignment with Axon’s Values

• Aim Far – You reimagine what Axon.com can become as we grow
• Win Right – You prioritize clarity, performance, and accessibility
• Own It – You take end-to-end responsibility for web quality and outcomes
• Join Forces – You bring content, design, product, and dev together around the user
• Be Obsessed – You track performance relentlessly and act on data
• Expect Candor – You surface issues, advocate for improvements, and seek feedback

90 Days at Axon

First 30 Days

• Audit current site architecture, content, workflows, and analytics
• Build relationships across marketing, design, product, and dev

First 60 Days

• Propose site priorities, near-term roadmap, and process improvements
• Take ownership of site intake and delivery workflows

90 Days & Beyond

• Launch roadmap initiatives that improve user experience and conversion
• Establish Axon.com as a powerful, scalable growth platform

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Fitness Programs
• Emotional & Mental Wellness support
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards.

The starting base pay for this role is between USD 127,500 in the lowest geographic market and USD 204,000 in the highest geographic market.

The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors.

Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life.

To see more details on our benefits offerings please visit

Don’t meet every single requirement?

That's ok.

At Axon, we Aim Far.

We think big with a long-term view because we want to reinvent the world to be a safer, better place.

We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description.

If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways.

You may be just the right candidate for this or other roles.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job.

The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment.

All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures.

Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion.

We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work.

If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please .

Please note that this email address is for accommodation purposes only.

Axon will not respond to inquiries for other purposes.

Create a Job Alert

Interested in building your career at Axon?

Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Where are you currently located?

*

Please let our team know the city, state or city, country you currently are located in.

Are you legally authorized to work in the United States for any US employer now and in the future?

* Select...

Will you now or in the future require sponsorship for employment in the United States?

* Select...

Can you provide verification of both your identity and authorization to work in the United States, to the extent required by law?

* Select...

Are you at least 18 years of age?

* Select...

Based on the below information, would you meet the requirements for a deemed export license in order to access EAR - controlled technology?

* Select...

Due to the nature of Axon’s products and technology, certain job-related technical data is subject to U.S. Export Administration Regulations (EAR).

In order for certain Non-U.S. Persons to access this technology/data, Axon must apply for and be issued a deemed export license from the U.S. Department of Commerce.

Any Non-U.S. Person is subject to deemed export regulations except a Non-U.S. Person who (1) is granted U.S. Permanent Resident status, as demonstrated by the issuance of a permanent resident visa (i.e., Green Card); or (2) is granted U.S. citizenship; or (3) is granted status as a protected person (i.e., Asylee or Refugee) under 8 U.S.C. 1324b(a)(3).

Do you have any contractual obligations, agreements, relationships, or commitments to another person or entity that would impact, impede or interfere with your ability to join Axon?

* Select...

What city do you currently reside in?

*

Have you managed a website that required localization for multiple international markets?

* Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary.

Whatever your decision, it will not be considered in the hiringprocess or thereafter.

Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Axon’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:

A disabled veteran is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A recently separated veteran means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An Armed forces service medal veteran means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number

Expires 04/30/2026

Voluntary Self-Identification of Disability

We are a federal contractor or subcontractor.

The law requires us to provide equal employment opportunity to qualified people with disabilities.

We have a goal of having at least 7% of our workers as people with disabilities.

The law says we must measure our progress towards this goal.

To do this, we must ask applicants and employees if they have a disability or have ever had one.

People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so.

Your answer is confidential.

No one who makes hiring decisions will see it.

Your decision to complete the form and your answer will not harm you in any way.

If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at .

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number.

This survey should take about 5 minutes to complete.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers