Senior Marketing Operations Analyst

Job description

About Us:

We love going to work and think you should too.

Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday.

These values serve as the foundation of our culture, guiding our actions and driving us towards excellence.

We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.

This role is open to candidates based in or near Austin, TX.

Our Austin office is based in the vibrant San Jacinto Center downtown with breathtaking views of Lady Bird Lake.

At LogicMonitor, we hire within our Centers of Energy-vibrant locations where our teams connect, collaborate, and innovate.

To learn more about life at LogicMonitor, check out our Careers Page.

What You'll Do:

LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences.

LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references.

In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider.

LogicMonitor also boasts high employee satisfaction.

We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the seventh year in a row!

The

Sr. Marketing Operations Analyst

is a critical role in the Marketing team, responsible for building, analyzing, and optimizing marketing systems and data infrastructure to drive pipeline growth, account intelligence, and operational efficiency.

This role will work closely with Marketing, Sales, RevOps, and Data teams to enable data-driven decision-making through precise campaign execution, lead management, and account-based marketing (ABM) strategies.

The ideal candidate will bring technical expertise in B2B SaaS tools such as Marketo, 6Sense, and LeanData, along with a strong understanding of Ideal Customer Profile (ICP) development, Total Addressable Market (TAM) analysis, and Capacity-Based Demand (CapBD) modeling.

Here's a closer look at this key role:
Marketing Technology & Automation
Manage and optimize the marketing automation platform (Marketo), ensuring best practices in campaign setup, lead scoring, and nurture programs.
Operationalize and execute ABM strategies using 6Sense, including audience segmentation, intent data monitoring, and signal-based campaign targeting.
Own lead routing, deduplication, and enrichment workflows through LeanData, aligning with Sales Development and Sales operations processes.
Maintain integrations between Marketo, Salesforce, 6Sense, LeanData, and other MarTech platforms to ensure data consistency and campaign attribution.
Data, Segmentation, and Targeting
Assist in building/maintaining Ideal Customer Profile (ICP) frameworks using firmographic, technographic, and behavioral data to enhance lead quality and audience targeting.
Conduct TAM (Total Addressable Market) analysis by region, segment, or vertical to inform campaign strategy and GTM planning.
Partner with RevOps and GTM teams to implement Capacity-Based Demand (CapBD) models that align marketing efforts with sales capacity and pipeline needs.
Ensure accurate data hygiene, segmentation strategies, and audience list development for all campaigns and GTM motions.
Reporting & Performance Analytics
Create and manage marketing performance dashboards that track funnel metrics, campaign effectiveness, and lead lifecycle insights.
Provide actionable insights on MQL-to-SQL conversion rates, attribution performance, and campaign ROI.
Assist in A/B testing strategies for landing pages, emails, and lead flows to continuously optimize conversion.
Cross-Functional Collaboration
Work closely with Demand Generation, SDR/BDR teams, RevOps, and Sales to align lead flow, campaign execution, and measurement.
Collaborate with the Data and Analytics team to ensure consistent definitions and governance of marketing data.
Support marketing planning with historical performance analysis, forecast modeling, and budget tracking as needed.

What You'll Need:

Bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field.

Advanced certifications in marketing automation or analytics are a plus
4+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles in a B2B SaaS environment.
Hands-on experience managing Marketo, 6Sense, and LeanData (or similar platforms).
Strong understanding of lead lifecycle, funnel analytics, and marketing attribution methodologies.
Experience with ICP modeling, TAM frameworks, and CapBD strategies.
Familiarity with Salesforce CRM and data enrichment tools (e.g., ZoomInfo, Clearbit) is a plus.
Proficient in Excel/Google Sheets and data visualization tools (e.g., Tableau, Looker, Power BI).
Detail-oriented, self-starter with excellent communication and project management skills.
Experience using AI tools to enhance productivity, innovation, or problem-solving.

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Anticipated Application Close Date: 9/15/2025

LogicMonitor is an Equal Opportunity Employer At LogicMonitor, we believe that innovation thrives when every voice is heard and each individual is empowered to bring their unique perspective.

We're committed to creating a workplace where diversity is celebrated, and all employees feel inspired and supported to contribute their best.

For us, equal opportunity means fostering a truly inclusive culture where everyone has the chance to grow and succeed.

We don't just open doors; we invite you to step through and be part of something bigger.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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LogicMonitor is dedicated to fostering a culture of transparency and fairness, including our commitment to pay transparency.

We provide the base salary ranges for all positions posted within the United States.

Compensation packages at LogicMonitor for eligible roles include base salary, a variable plan depending on role, along with comprehensive benefits.

The range displayed on each job posting reflects the minimum and maximum base salary target for new hires in the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training.

LogicMonitor employees in eligible roles are also granted equity based compensation, subject to Board of Director approval.

As part of our holistic compensation philosophy, your package will also include, but is not limited to: Comprehensive health, dental and vision coverage, generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy.

For more information on our benefits, see our careers page.

The Base Salary range for this role is:

$86,205-$107,730 USD

Our goal is to ensure an accessible and inclusive experience for every candidate.

If you need a reasonable accommodation during the application or interview process under applicable local law, please submit a request via this Accommodation Request Form.

Know your rights: workplace discrimination is illegal.

Please click here to review LogicMonitor's U.S. Pay Transparency Nondiscrimination Provision.

Required Skill Profession

Business Operations Specialists