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Urgent! Senior Paid Search Specialist (SEM) Job Opening In Mountain View – Now Hiring Gen
Senior Paid Search Specialist (SEM)
We are seeking a highly skilled Senior Paid Search Specialist(SEM)with a passion for digital marketing and cybersecurity.
In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving.
You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals.
If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.
Key Responsibilities
Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis and reporting.
Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.
Qualifications
Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred.
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
Relevant certifications (Google Ads, SA360, Microsoft Ads) required.
Experience with automation, scripts, or bulk campaign management tools is a plus.
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).
Prior experience marketing cybersecurity products is a plus.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity.
We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors.
Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.
Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
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Unlock Your Senior Paid Potential: Insight & Career Growth Guide
Real-time Senior Paid Jobs Trends in Mountain View, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Senior Paid in Mountain View, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 188789 jobs in United States and 843 jobs in Mountain View. This comprehensive analysis highlights market share and opportunities for professionals in Senior Paid roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Gen is currently hiring and seeking a Senior Paid Search Specialist (SEM) to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Gen adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Senior Paid Search Specialist (SEM) Jobs United States varies, but the pay scale is rated "Standard" in Mountain View. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Senior Paid Search Specialist (SEM) typically include Business Operations Specialists and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Senior Paid Search Specialist (SEM) interview at Gen, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Gen's products or services and be prepared to discuss how you can contribute to their success.
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