Senior Product Manager (Consumer Growth/SEO)

Job description

New York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States

Headway’s mission is a big one – to build a new mental health care system everyone can access.

We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people.

Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019.

Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients.

We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.

Join us, and help change mental healthcare for the better.

About the role

Weu2019re seeking a Senior Product Manager to lead our Patient Growth team.

Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations.

Youu2019ll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance.

The ideal candidate thrives in a metrics-driven environment, has deep expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth.

What you’ll do at Headway

• Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention.
  
  
• Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates.
  
  
• Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements.
  
  
• Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives.
  
  

You’ll be great for this role if you

• Have consumer growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise.
  
  You have hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results.
  
  
• Are data and results driven: You are a master at digging into data, defining clear goals, running toward them & bringing your team along the way.
  
  
• Are highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal.
  
  
• Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude.
  
  

Compensation and Benefits

The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location.

In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.

Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

Headway is committed to the full inclusion of all qualified individuals.

As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway Custom Demographic Questions

We believe that to build the best startup team, we must build a diverse, equitable and inclusive team.

We encourage people from all backgrounds to apply to all roles, and we proactively work to design hiring processes that mitigates bias.

To help us track the parity in our candidate pipelines and efficacy of our recruiting efforts, please consider answering the following demographic questions.

While completion of this survey is required, you will have the option to select “I donu2019t wish to answer” for all questions.

Your responses will be used (in aggregate only) to help us identify areas of improvement in our process.

Your responses will not be linked to your specific application and will not in any way be used in the hiring decision.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers