Senior Web Marketing Specialist

Job description

Senior Web Marketing Specialist
Digital Marketing Hybrid Remote , Sofia, Bulgaria

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We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress.

Join us as Senior Web Marketing Specialist and help us do what we do best: propelling business forward.

Are you a strategic web marketing professional with a passion for optimizing digital experiences and driving measurable impact?

As a Senior Web Marketing Specialist, you’ll help shape the future of our web strategy through data-driven insights, cross-functional collaboration, and innovative use of AI.

You’ll be at the center of web performance and conversion optimization aimed at lead generation for our Developer Tooling product line.

If you're ready to join our Demand Generation team and elevate your career, we’d love to hear from you.

In this role, you will:

+ Partner with Demand Generation, Product Marketing, Product Management, Sales, and other business stakeholders to define and execute web strategy.



+ Analyze the full web journey to identify areas for optimization and conversion improvement.

Research competitor websites and industry trends to identify best practices applicable to the company’s web strategy.



+ Strategically use AI to accelerate the web project lifecycle—from analyzing and diagnosing existing pages to support the creation of new ones through actionable insights and first-draft content.



+ Collaborate with Digital Strategy specialists to support A/B testing initiatives and uncover further optimization opportunities.

Partner with SEO specialists to evaluate competitive position and define areas for optimization.

Work with paid media specialist to create landing pages optimized for conversion.



+ Collaborate with the Web Project Manager to drive quarterly planning, ensuring web projects are prioritized and resources are optimally allocated.



+ Facilitate the process of gathering and refining business requirements with stakeholders, ensuring alignment with strategic goals and measurable outcomes.



+ Personally initiate and scope web projects aligned with GTM strategy, success KPIs, industry benchmarks and internal analyses.



+ Actively participate and provide feedback throughout all phases of web project development: UX, Design, Development, Testing, and Hypercare.



+ Monitor daily web performance metrics and share insights during business reviews or with stakeholders.

Assist stakeholders in defining success metrics and building dashboards to track performance.



+ Partner with Sales and Funnel specialist to evaluate the quality of the leads that the web channel generates and define areas for optimization.



+ Partner with Sales to scope, plan, execute, and evaluate Demand Generation-driven promotional campaigns.



+ Implement and monitor performance of lead-gen tools on our website.

+ Maintain good understanding of the product, product features, roadmap and competitive landscape

Your background:

+ BA/BS or equivalent working experience

+ 4+ years of experience in digital marketing, web strategy, or related role.

+ Proven experience in optimizing web journeys, conversion rate optimization (CRO), and lead generation.

+ Strong familiarity with tools like Google Analytics

+ Good knowledge of SEO principles and web technologies (e.g., HTML, CMS platforms).

+ Strong analytical and creative problem-solving skills.

+ Excellent communication and presentation skills.

+ Ability to manage multiple projects in a fast-paced, dynamic environment.

+ Self-starter with a proactive mindset and strong project management skills.

+ Experience working in global company and collaborating across multiple teams and stakeholders is a plus

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy: 
Compensation:


+ Generous remuneration package

+ Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health


+ 30 days paid annual vacation

+ An extra day off for your birthday

+ 2 additional days off for volunteering

+ Premium healthcare and dental care coverage

+ Additional pension insurance

+ Well-equipped gym on-site

+ Co-funded Multisport card

+ Daycare Center for your little ones onsite

+ Flexible working hours and the opportunity to work from home.

+ Free underground parking with designated space for bikes and electric scooters

#LI-DG1

#LI-Hybrid

Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone.

As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds.

Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities.

It is only by working together and learning from each other that we make Progress.

Join us!

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